the game-changing generation: how millennials are disrupting the market and what your brand can do...

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The game-changing

generationHow millennials are disrupting the market and what your brand can do about it

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A game changing generation

THE

ME ME MEGENERATION

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TELECOM INDUSTRY

MORE

DATA

MORE MINUTES

& LESS MONEY

$

NEW PLAYERS

INTO THE

MARKET

A fast changing industry

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Millennials as Market Researchers

Atlanta

LondonRotterdam

Cori | Atlanta

Patricia | London

Joyce Julia Nijat

Rotterdam

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Set-up

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Everybody wants unlimited connectedness

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Key differences for Millennials

Be connected,

be yourself,

be fun

Open to

disruptors

Receptive to

visuals

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88

99

1010

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Key differences for Millennials

Be connected,

be yourself,

be fun

Open to

disruptors

Receptive to

visuals

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So what?

Keep the

basics right

Open to

other brands

Use strong

visualizations

Adjust our

methodologies

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Thank You!

Try it yourselfhttp://tinyurl.com/SKIM-Unspoken

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skimgroup.com

@SKIMgroup

SKIMgroup

SKIMgroup

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Contact us

Cori Deutsch

Senior Analyst

c.deutsch@skimgroup.com

+1 678 718 5372

Patricia Dominguez

Senior Research Analyst

p.dominquez@skimgroup.com

+44 208 222 7716

Joyce van Heeswijk

Research Manager

j.vanheeswijk@skimgroup.com

+31 61 339 8874

Julia Görnandt

Senior Research Analyst

j.gornandt@skimgroup.com

+31 10 282 3575

Nijat Mammadbayli

Research Analyst

n.mammadbayli@skimgroup.com

+31 62 496 8209