the future of marketing: hello world

The Integration Revolution

Design:Culture:Mind

Torches of Freedom

Art & Copy

then…

“Just think about what is more valuable: MTV or the cable system that you use to get MTV?

Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.”

Fred Wilson

Challenging the

Overton Window

The range of ideas that the public will

accept.

Content Creation Content Syndication Content Monetization

The Internet Revolution

“The medium is the message.”

Marshall McLuhan

“We shape our tools and thereafter our tools shape us.”

Marshall McLuhan

1994

…and little else great happened.

The Social Revolution

1.59 Billion active monthly users with 65% using it for over 20 minutes daily.

http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/

320 million active monthly users with 100 million active daily.

http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

1.3 Billion Users uploading 300 hours of video per minute + 5 Billion views

per day.

http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/

2.53m+ subscribers, 512m views from 470+ videos.

During peak hours, Netflix accounts for 30%+ of all Internet down-streaming traffic in North

America, nearly twice that of YouTube.

http://www.newyorker.com/magazine/2014/02/03/outside-the-box-2

8 Billion video views per day.

http://www.digitaltrends.com/social-media/snapchat-video-views/

Content Creation Content Syndication Content Monetization

The Mobile Revolution

2007

2008

“Mobile is eating the world.”

Benedict Evans, Andreessen Horowitz

More people on earth have access to cell phones than toilets.

Out of the world's estimated 7 billion people, 6 billion have access to mobile phones.

Source: United Nations, 2015

1/3 have smartphones

Source: http://www.slideshare.net/a16z/mobile-is-eating-the-world-40841467

2 to 3x more smartphones than PCs by 2020

Personal Taken everywhere Frictionless access Sensors, cameras Location Payment Social platform Much easier to use

10x the opportunity

Mobile leverage Increased sophistication is as important as scale

X =

vs.

140,000 13

Source: WhatsApp

WhatsApp: 7.2 trillion messages a year.

(with just 30 engineers)

100+ million downloads, 1.4 billion swipes per day, and 800 million

paying users.

http://expandedramblings.com/index.php/tinder-statistics/

Surce: http://www.huffingtonpost.ca/2015/04/01/uberization-uber-of-everything_n_6971752.html

“Many industry watchers believe the phenomenon – combining realtime data, mobile payments, instant gratification and dynamic pricing – is the beginning of a technologically-driven economic shift, an on-demand revolution that will “Uberize” the entire economy.”

Huffington Post

Prosumers

Value Creation Value Syndication

Value Monetization

An Uber-like approach: managing the traffic without owning the ride, or in the case of agencies, owning the relationship with a client, the strategy and data without owning the execution.

Clive Sirkin Kimberly-Clark CMO

$1900

MTV is the grandaddy, PSEUDO is the Father, the

iPod is the Mother of YouTube, and Tinder is the

adolescent child breaking all the rules.

The Sharing Economy is the School Yard, and we’re all

playing hooky.

Disruption is everywhere.

Agencies are trying to keep up but are finding it tough.

“We build products.”

Many Agency GMs

Pitching tech Raising VC

Burning client $$$ Building in an agile way

Pivoting Writing down losses

Having stamina Trusted partnerships

…and it’s getting weirder.

Future Future

“I don't want to be on the radio. I don't want to be on MTV.”

John Frusciante

Virtual & Augmented Reality

https://www.youtube.com/watch?v=4SkHdRvPbv4

The Wild Within

Hololens

https://thoughts.ishuman.co/the-future-is-not-a-screen-you-can-touch-bbb035adfd3c#.tsj6yun0l

Artificial Intelligence

“26% of Canadian adults (20-59) believe an unbiased computer program would be more trustworthy and ethical than their workplace leaders and managers.”

&

#2

Internet of Things

“But I worry about what happens when the marketers get stuck in. I mean… some of my best friends and all that, but marketers can’t resist an opportunity to force a damn relationship on you.

Truth is, I don’t want to talk to most of my products. They’re dumb utilities. Close and forget.

I want a spade, not the experience of digging.”

Cennydd Bowles, Designerhttp://fortune.com/2016/02/26/voice-interfaces/

The Internet of Things 2020 Dilemma

Biohacking Consumers

Would you like dreams with

that?

So, what is the future of media and advertising?

Revolutions now happen every single day.

The Internet (as we think it should work) is dead.

Target demographics are dead.

Stereotype

https://www.youtube.com/watch?v=-HFwok9SlQQ

It’s time to stand tall and fight for what we believe

to be right.

It’s time for creativity &

science.

It’s time to be brave.

It’s time to tell the human

story

The Human Revolution

Design:Culture:Mind