the future of libraries

Gloucester County Library Staff Development Day Oct 5,

2012 Peter Bromberg | peterbromberg@gmail.com

http://www.flickr.com/photos/carbonnyc/3150765076/sizes/l/in/photostream/

The Future of Libraries

“Between stimulus and response there is a space.

In that space is our power to choose our response.

In our response lies our growth and our freedom.”

- Viktor E. Frankl

Change

Trends

Engagement

Futureproofing

Why Are We Here Today?

But First…A little perspective

Why Are We Here Today?

The public library is a center of public happiness first, of public education next. -John Cotton Dana

Why Are We Here?

Change

1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago Ubiquitous Broadband, Blogging, Skype4 years ago iPhone, Android, App Store, Geolocation< 4 years SMS/Smartphone ubiquity, Twitter,

Facebook< 2 years Tablets, iPads, Cloud

AMAZON-APPLE-GOOGLE-FACEBOOK

Exponential Pace of Change

Pace of Change

2Use Internet

(adult) 46% 82%Broadband at

home 5% 66%Own a cell phone 50% 88%Wireless Internet 0% 66%eBook Reader 0% 19%Tablet 0% 19%

Stats from Pew Internet & American Life Project

Change & Customer Expectations

“Everything’s amazing and nobody’s happy”

-Louis CK

Exponential Pace of Change1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago ubiquitous Wireless, Blogs, Skype4 years ago iPhone, Facebook< 4 years SMS/Smartphone ubiquity, Twitter,

Facebook< 2 years post PC world: Tablets, iPad, Cloud,

AMAZON-APPLE-GOOGLE-FACEBOOK

Unfreeze/Refreeze Change Model

www.flickr.com/photos/circulating/3251962169

This is what unfreeze feels like

Permanent Whitewater

http://www.flickr.com/photos/nukeit1/244167779/

Agile Flexible Adaptable Innovative

Responsive

Flatten the Organization

Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/

Shared VisionLess HierarchyBias for actionBias for risk-takingEmployee empowerment

Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/

- No formal authority

- Motivate others

- Initiate new ideas

- Seek others’ opinions

- Are passionate and involved

Emergent Leaders

Photo cc license 2.0 courtesy flickr user Ian’s Shutter Habitflickr.com/photos/9289838@N06/3387635009/sizes/z/in/photostream/

“I’ll just keep going until someone tells me to dial it back.”

And what will you doif someone tells you to dial it back?

“I’ll still keep going”

Emergent Leaders

Trends

Trends: Keeping UpTrendwatching.com

Trends: Keeping Up Pew Internet & American Life

Project

Trends: Keeping Up Pew Internet & American Life

Projecthttp://libraries.pewinternet.org/

• Mobile • Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social

Trends: Technology

http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html

• Mobile • Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social

Trends: Technology

http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html

Post PC World

Kristen Purcell, Ph.D., Associate Director, ResearchPew Internet Project

“Mobile devices have fundamentally changed the relationship between

information, time and space.

Information is now portable, participatory, and

personal.”

http://pewinternet.org/Presentations/2012/Mar/Radiodays-Europe.aspx

Trends: Technology

Trends: TechnologyMobile

Trends: Mobile

85% - Cell phone

45% - Smart phone

Photo courtesy flickr user fr3d.org CC.2.0http://www.flickr.com/photos/fr3d/2661739196/sizes/l/in/photostream/

Pew Smartphone Ownership Update: September, 2012

http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx

Trends: Tablets over PC

Photo courtesy flickr user I_am_allan CC.2.0http://www.flickr.com/photos/misteral/6896944190/sizes/h/in/photostream/

“What the post-PC era does mean is that

personal computers are not at the center of the

technology universe anymore”

- Clifford Leimbach, IHS

Trends: Cheap Cloud Storage

Cross-Platform, Multiple Devices

</FACEBOOK>

Trend: Social

Over 950 million active users

</FACEBOOK>

Over 540 million MOBILE users

</FACEBOOK>

50% of active users log on to Facebook

every day

</FACEBOOK>

Mobile users are 50% more

active than non-mobile

users</FACEBOOK>

TrendsPeople and Service

• CONVENIENCE (anytime, anywhere)

• On Demand• Choice• Multiple Channels and Devices• #HashtagNation• Power of Place, Need for Space• Create and Curate (not just

consume)

Trend: eBooks

From Pew’s “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period”

Trend: eBooks

It’s the Wild West!

Trend: eBooks

Pioneers

1.Douglas County Library2.Library Renewal3.GlueJar4.Queens Public Library5.Columbus Metropolitan

Trend: eBooks

“The tables have turned,” said Sharon Nemechek, Douglas County Libraries collection services manager. “Publishers have heard about what we’re doing and they want to be part of it. We’re excited about the way the relationship between libraries and publishers is changing, and what it means for our patrons.”

"The library’s job is NOT to assure publishers and distributors that they shall endure no matter how heavy-handed their actions. The two entities that matter: writer, reader. Our job is to connect them.

Are today’s epublishers making that easier, or harder? My radical proposal: let’s do more business with the former, and less with the latter." -Jamie LaRue, Director, DCPL

It’s fun, people are going to be drawn to it, you just want to touch it and see what’s going to happen. Accessible from your computer from home, as well as from mobile apps and large touch screens in the library.

–Deborah Margeson, Collection Services Manager

Trend: eBooks

Photo by Peter Bromberg

Trend: eBooks

Photo by Peter Bromberg

http://savemynjlibrary.org/notenoughebooks

Trend: Need for Space

Trends: On Demand | Choice

Trend: Convenience

“Time is the new money” – Faith Popcorn

Core Value! Convenience

1.Books are for Use2.Every reader his [or her] book3.Every book its reader4.Save the time of the reader5.The library is a growing

organism

Ranganathan’s Five Laws of Library Science

Engagement

Focus on Customer Experience

Walk Throughs

http://rowleypolybird.blogspot.com/2010/04/preached-at-trinity-united-reform.html

User Experience: EngagementJesse James Garrett | The State Of User Experience, http://vimeo.com/6952223

Perception (senses)

Action (body)

Cognition (mind)

Emotion (heart)

External

Internal

User Experience: Engagement

How We Engage

Senses

Physical

Intellectual

Emotional

Other aspects of Engagement

• Identity – Who am I?

•Group Identity – Who are we?

•Social Connections

•Community Connections

How We Engage

http://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/

How We Engage

A word about Space

CC 2.0 John LeMasney http://365sketches.org/2010/03/17/86-of-365-are-9-of-my-favorite-technology-sets-in-inkscape/

How We Engage

5 Ways to Engage Our Customers Using Social Media

• Be There• And there• Market • Update• Be Useful• Interact

How do we engage our customers online?

How do we engage our customers?

Elements of Value

Quality

Convenience

Human Touch

Environment

Cost (time or money)

What is Value?

Images from Vancouver Public Library: http://vpl.ca

http://www.flickr.com/photos/radiorover/2787677403/

Communicating Value: User Centered

http://headrush.typepad.com/creating_passionate_users/2007/04/index.html

Communicating Value: User Centered

People ask themselves, “Is this my kind of place? Unless you get that right it doesn’t matter what else you do.

– Joan Frye Williams

http://fineartamerica.com/images-medium/odd-man-out-michele-burgess.jpg

Henry Ford said that if he had asked people how they wanted to improve their transportation they would have said faster horses.

http://www.flickr.com/photos/danshouse/163331027/

Ask Customers what they want(but don’t stop there)

Push Alerts

Online Content

Social Networks

Programs

Merchandising

http://www.flickr.com/photos/pleeker/164453373/

Value: The Low Hanging Fruit

Hospitality

Kindness

Caring

Partnering

Outreach http://www.flickr.com/photos/pleeker/164453373/

Value: The Low Hanging Fruit

FutureProofing

“Prediction is very difficult, especially if it’s about the future.”

- Niels Bohr

Change

Trends

Customer Engagemen

FutureProofing

Get out of the library

CC 2.0: http://www.flickr.com/photos/markhillary/2212546989/sizes/m/in/photostream/

Create Partnerships

http://www.flickr.com/photos/lynstar/4903254802/sizes/l/in/photostream/

Experiment and play

“I didn’t fail, I just discovered another way not to invent the electric light bulb.” - Thomas Edison

http://www.flickr.com/photos/zetson/3036254720/

Make Something Up (and steal the rest)

http://www.flickr.com/photos/nationaalarchief/4193508328 (no copyright)

http://www.flickr.com/photos/bgsulib67/5148528014/sizes/m/in/set-72157625192282865/

Make Something Up

There has never been a better time in the history of humanity to

STEAL THE REST

•Webjunction

•Associations

•Consortia

•Literature

•Personal Networks

•Slideshare.net

•Vendors

•Social Media

•ALADirect | ALAConnect

•Blogs

•Facebook Groups

•LinkedIn Groups

•Webinars

•Listservs/Forums

Steal the Platform

Let Go of Perfection

http://www.flickr.com/photos/susansimon/4327971938/

Experience is not what happens

to you.

It is what you do with what

happens to you.

- Aldous Huxley www.flickr.com/photos/amandafrice/3046548439/

The best time to plant a tree was

always 20 years ago.

The second best time is always

today.www.flickr.com/photos/yahya/132963781

http://www.flickr.com/photos/darwinbell/2602728681/

Gloucester County LIbrary Staff Development Day Peter Bromberg | peterbromberg@gmail.com

Deleted Scenes

No formal authority

Motivate others

Initiate new ideas

Seek others’ opinions

Are passionate and involved

Emergent Leaders

Photo cc license 2.0 courtesy flickr user aussiegalhttp://www.flickr.com/photos/aussiegall/7196082472/sizes/l/in/photostream/

Customer Centered Design

We want our articles to be correct before they are published. We stand behind our process, based on trained editors and fact checkers, more than 4,000 experts, and sound writing. Our model works well. Wikipedia is very different, but nothing in their model suggests we should change what we do.

- Dale Holberg, the Editor in Chief of Britannica

The new version of Britannica Online, set to debut this summer, will emulate the Wikipedia concept by letting subscribers make changes to any article, ranging from minor edits to near-total rewrites.

"I don't believe it's accurate to say that Britannica & Wikipedia are becoming more similar” scoffed Britannica President Jorge Cauz

- Boston Globe, 3/31/2009

• Useful

• Desirable

• Accessible

• Credible

• Findable• Usable

User Experience Honeycomb

By Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php

Make “So What” Your Favorite Question

http://openlibrary.org/works/OL8851068W/So_What

the future of libraries

years wheel

skype4 years

trends people

years smssmartphone

years post pc world

ihsphoto courtesy flickr

cheap cloud storage

mobile usersare

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