the future is mobile and the future is happening right now

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The future is mobile, and the

future is happening right now.

Information sources over

time

Information sources over

time

“The illiterates of the

21st century will not be

those who cannot read

and write, but those who

cannot learn, unlearn,

and relearn”

Alvin Toffler

Exponential growth in content / data

SA Browser habits

0

20

40

60

80

100

2000 2002 2004 2006 2008 2010 2012 2014

Desktop

Mobile

Dance,

Have fun,

Live the experience

Check in

Tweet

Share

Capture the experience

Mobile Africa

Mobile Africa (Some general

stats)

• Internet users now just over 16 million

• 42 million mobile users in SA – There are

68m active sim cards (Africa has 700m

phones now, still rising fast)

• Approx 12 million smartphones in SA now -

(5m blackberry,

4.2m Symbian, 2m Android, 0.6m iphones, 0.2m

WinPhone)

• Top mobile sites in SA – Facebook, Google,

Mxit, zamob.com, gumtree, soccerladuma.mobi

• 67% of SA users only have mobile access to

the internet

Mobile Africa (Some Social Stats)

• 9.9 million Facebook users (+90% use it on

their mobile – no mobile apps)

• 2.8million Twitter users in SA (+90%

Mobile)

• MXit users: 6.5 million active SA users

for the last 30 days (Over 60 million

total registered users – SA/Kenya/Nigeria)

• Over 1 Billion “Please call me” sent each

month

• 12.5 million SA people use apps on their

phone

Mobile Tips

Invest wisely

Mobile Web Presence

Device Agnostic Content Strategy

Mobile SEO/SEM

Mobile Optimised Direct Marketing

Mobile applications

Invest Now

Invest Strategically

Ask Questions

Make your site responsive www.etv.co.za

Rule of Thumb

Make your site thumbable

Think Speed

If your site doesn’t load fast,

people will be sad

Expectations

71% expect the mobile site to load as

fast as on a desktop.

74% will only wait up to 5 seconds, now

more for the site to load.

Real world

77% of top brands mobile sites take

longer than 5 seconds to load.

79% of Google advertisers don’t have

mobile optimised sites.

Slow loading and poor navigation are main

complaints.

Test everything

Integrate with your other

platforms • Mapping

• SMS/MMS/USSD

• Calling

• Weather

• Games

• News

• Books

• Movies

• Barcodes

• etc etc

The whole is

greater than the

sum of its parts.

Aristotle (a long time

ago)

“Contextual marketing is

about delivering the right

message to the right

person, via the right

medium at the right time.”

Contextual Marketing is important in

mobile

Context

Data is the new oil

Some Africa data

• 80% of all new phones sold are smart /

feature phones

• 29% of SA Vodacom users have

smartphones

• 850m Phones (127m Smart) by 2015

(Africa)

• 250m data connected devices by 2015

(Africa)

• Personal Computer sales down 14% in Q1

2013 (largest drop since entry – Africa

is mobile)

10. Keep it Simple

What people want (Google 2012 Q4 global study)

The Mobile web

Tech Trends

The internet of things (Everything is

connected)

Learn from the

past

TV was not just

radio with

pictures.

Websites were

not just

brochures

online.

Mobile Phones

are not just

small computers.