the future agent - multi-generational marketing in your agency

The Future Agent

Multi-Generational Marketing at Your Agency

by Ryan Hanley, CIC

I am Ryan Hanley

• Insurance Producer, CIC– The Murray Group

Insurance Servicers, Inc

• Creator/Editor – www.RyanHanley.com

• Author – The Social Tools Book

• Producer of– The Content Warfare

Podcast

Success Online is derived from your ability to

consistently deliver value and has nothing to do with

your technical knowledge of the Internet.

Multi-Generational Marketing in Your

Agency

The Connected Generation

communicates, builds relationships and makes buying decisions using

digital and social media.

Marketing to the Unconnected Generation

• Ask for Referrals• Network at Chamber Events• Drop-ins• Harass Family Members• Sponsor Charity Events• Yellow Pages• Billboards• Radio• Newspaper• Cold call

How do Insurance Agencies Market to

the Connected Generation?

Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and

approach it all as if they’re starting from scratch.

- Srinivas Rao

Success isn’t about YOU. It’s a derivative of being all about everyone else...

Today you deliver value, Tomorrow you build a

relationship.

Digital and Social Marketing Strategies Reverse the Flow of Value

from Provider to Consumer

Blogging, Social Media and the Internet are just tools to build relationships and

communicate the same way we always have

We are no longer the Gatekeepers of

Insurance Expertise

“If you could only have one insurance question answered what would it be?”

My SEO Experiment

• Answer 100 Questions– By video– Two minutes of less– Post on YouTube

• Create a corresponding blog post– Embed YouTube video in the blog post

• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN

– and Relevant Groups• Put links to post in email newsletter

Adding video gives visitors a quick easy way to connect on a personal level

ACTION ITEM #3

Google+

Lots of Action Lots of Traffic

$200 a Hour

“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part

that’s hard. What’s hard is sitting down to write.”

- Steven Pressfield, The War of Art

The Resistance

Resistance is the equal and opposite force to starting.

• Resistance is what keeps us from integrating content marketing into our Agency.

• Resistance is what whispers in our ear that no one cares about our blog.

• Resistance is why we don’t update our profile pictures.

• Resistance is why we “Work only on referrals…”

Create content that is remarkable, that is enjoyable to consume, and that lets the

reader know exactly what you want them to do next.

- Copyblogger

Digital and Social Marketing Strategies Reverse the Flow of

Value from Provider to Consumer

The Future Agent

• Utilizes mobile technology to maximize time on essential growth activities: Creating Value, Building Relationships and Selling Insurance.

• Leverages the power of social media and content marketing to build brand reach and consistently deliver value to prospects and clients.

• Is a professional content creator

“If you could only have one insurance question answered what would it be?”

Questions?

Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: ryan@ryanhanley.com

• The GROW Program: www.GrowProgram.com

I wish you all Success in your Online Marketing!