the evolution of marketing automation

Marketing Automation 2.0

the evolution of the- modern marketing platform -

years ago websites were just business cards

and sales reps were the only

people that used them

marketing relied on emails to get their message out

and they sent

lots of them

eventually we rebelled

so companies started to look for new ways to

engage with us

web 2.0 emerged and

turned sites into social and

interactive experiences

but marketers still kept sending emails that weren’t

relevant to us

so we continued

to ignore

them

email marketing needed to evolve

and marketing automation was born

marketers could now

segment their

contact lists

target visitors with relevant messages

and nurture prospects through automated programs

but it was all self promotion, and once again people got bored

marketers needed something else

So they delved into their history books

and remembered the days when marketers were great marketers

back in 1900,

Michelin, the tyre company, published a

motoring guide

it gave drivers advice oncar maintenance and

places to visit

what a great idea, that’s not selling ...

or was it?

the more miles people put on their tyres, the more often they needed new ones

and the more salesMichelin made ...

marketers once again started to generate great content

content designed to educate, engage and influence their

audience

but up to 90% of

these materials

went unused in

the fieldsource: american marketing association

businesses needed something else

so once more the tools evolved

and marketing automation 2.0

was born

it was built on content ...

... and web 2.0 philosophies

marketers could now publish catalogs of collateral

and content assets

they could embed videos, white-papers and interactive

content instantly into their landing pages

and they could track how often they were used, and how well they converted

sales reps could find content, share it with prospects, and

monitor its use

partners once again felt loved...

they could learn through the content, and use it in their own

campaigns

and visitors could engage, interact and share content

with their friends

so why don’t you ...

convert more

leads with your

marketing content

enable your sales reps with the content

they need to become

trusted advisors

evangelize your partners through content that sells

empower your

customers to tell your

story

Marketing Automation 2.0 is here today ...

Visit

www.prospecteer.com

to see for yourselfall images used in this presentation are property of their respective copyright holders