the everything guide to twitter cards by courtney seiter

The Everything Guide To Twitter Cards @courtneyseiter

– MICHAEL SIPPEY, Twitter

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“Twitter cards are an important step toward … creating new opportunities to build engaging experiences into Twitter.”

What's So Great About Cards? • Familiar • Contained • Portable • Tactile • Consistent

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Case Studies 101% conversion rate increase

– Mount Washington; lead gen card

20% higher average order size – Betabrand, website card

31% higher email open rate – Arby's, lead gen card

1,700 new emails in a week –  Rock Creek, lead gen card

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The 9 Types of Twitter cards

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1. Summary Card

2. Photo Summary

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3. Photo Card 4. Gallery Card

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5. Product Card

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6. Player Card

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7. App Card

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8. Lead Generation Card*

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9. Website Card*

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Installing Twitter cards

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Website and Lead Gen Cards 1.  Sign up for Twitter Advertising account

2. Make cards

3. Use cards!

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You'll need one of these:

• A developer • Yoast Wordpress SEO • Jetpack • JM Cards

All Other Cards

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Validate with Twitter

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Twitter Cards Strategies

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Make Users Want to Click

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Prioritize Images

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Lead Gen: Pin, Outreach, Amplify

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Test Images, Language, Offers

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Twitter Card Measurement

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Snapshot

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Change Over Time

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Card Types

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Top Links

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Top Influencers

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Lead Gen, Website Metrics

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The Future of Cards?

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Even more: bitly.com/cards-guide

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