the economist's "lean back 2.0" presentation
Post on 02-Dec-2014
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TRANSCRIPT
WHAT A DIFFERENCE TWO YEARS MAKES
Source: BrandAsset® Valuator USA, 2011 The Economist Custom Study (All Economist Subscribers)
NOW
NOW
IN TWO YEARS
IN TWO YEARS
0
10
20
30
40
50
60
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90
Print Online/digital
All S
ubsc
riber
s of T
he E
cono
mist
(%)
Current Preference (for accessing The Economist)
vs Expected Preference in 2 Years
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