the dna of philanthropy - fresnostate.edusurvey objectives survey’caos’ consensuson’...

The DNA of Philanthropy Growing  your  culture  of  philanthropy  

What motivates giving?

Civic  Duty  

Social  responsibility  

Altruism  

Approval  of  others  

Social  status  

Is there a propensity to give?

Educa=onal  a>ainment  Certain  

occupa=ons  

Posi=ve  college  experience  

Engagement  

Religion  and  giving  

The        Survey  

Survey Objectives

Survey  CAOs  

Consensus  on  a  defini2on  

Rank  order  culture  elements  

Iden2fy  Top  10  elements  

Where we surveyed

 Geographic  Region  

North  America   82.1  

La=n  America   4.3  

Europe   10.0  

Asia-­‐Pacific   3.6  

Other   0.0  

TOTALS   100  

Do you have a definition?

Yes  1.4%  

No  98.6%  

Do you agree with this definition?

Strongly  Agree  26.3%  

Agree  55.5%  

Neither  10.2%  

Strongly  Disagree  6.6%  

Disagree  1.5%  

The Elements of Philanthropy

Reputa=on  

Leadership  

Mission  and  vision  

Fundraising  goals  

Demonstrated  need  

Alumni  giving  

Parent  giving  

Faculty  giving  

Staff  giving  

Student  giving  

Alumni  sa=sfac=on  

Engaged  donors  

Donor  capacity  

Commitment  

Athle=c  programs  

Athle=c  conference  

Rankings  

Alumni  engagement  

Reputa=on  of  faculty  

Honors  and  accolades  

Nega=ve  press  

Successful  graduates  

Donor  influence  

Gradua=on  leadership  

Faculty/Student  ra=o  

Quality  of  academic  programs  

Quality  of  research  programs  

Tradi=on  of  philanthropy  

Top 10 Elements from the survey

1.     Leadership  of  the  organiza=on  2.     Engaged  volunteers  and  donors  3.     Commitment  to  stewarding  gi\s  

4.     Clear  &  concise  mission  &  vision  statements  

5.     Fundraising  goals  aligned  with  mission  

Top 10 Elements from the survey

6.  Alumni  sa=sfac=on  with  college  experience  

7.     Career  success  of  graduates  8.     Opportuni=es  for  alumni  engagement  

9.     Donors  with  capacity  &  interest  in  major  gi\s  

10.   Quality  &  reputa=on  of  the  faculty  

Bottom 5 Elements from the survey

1.  Membership  in  a  par=cular  athle=c  conference    

2.     Successful  athle=c  programs    

3.     Faculty/student  ra=o    4.     Ranking  in  polls    5.   Percentage  of  parent  giving    

Survey Surprises

Athle2cs  ranks  at  the  boKom  of  the  list  

Rankings  in  polls  near  the  

boKom  

Scandals  are  more  important  (nega2vely)  than  are  honors  &  accolades  (posi2vely)  

Survey Surprises

The  high  %  of  ins2tu2ons  WITHOUT  a  formal  defini2on  of  

a  culture  of  philanthropy  (98.6%)  

The  strong  consensus  on  the  

proposed  defini2on  of  a  culture  of  

philanthropy  (81.8%  agreed  or  strongly  

agreed)  

On  the  other  hand,  8.0%  

disagreed  with  the  proposed  defini2on  

Build  a  philanthropy  toolbox  

Sow  the  seeds  of  a  culture  of  philanthropy  on  your  campus    

So, what can you do with this?

CULTIVATION INGREDIENTS

Engage  

Measure  Share  

Share  concept  with  internal  &  external  cons=tuents  

Urge  considera=on  by  campus  leadership  

How  are  we  doing  on  the  important  elements  

Ask  campus  cons=tuents  about  their  Percep=ons  of  your  culture  of  philanthropy      

Assessment activities

Communicate  

Advocate  

Examine  

Survey  

Ask  donors  how  you  are  doing  

Survey  non-­‐donors  on  actudes  towards  the  ins=tu=on  

Discuss  the  concept  with  your  trustees  

The  value  of  philanthropy  

Assessment activities

Ask  

Survey  

Discuss  

Preach  

www.fresnostate.edu/advancement  

 Peter  N.  Smits  Vice  President  for  Advancement  Fresno  State  

 psmits@csufresno.edu  (559)  278-­‐6050  (559)  352-­‐0919  cell    

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