the digital newsroom - threat or opportunity?

The Digital NewsroomThreat or Opportunity?

Hannah Baldwin, Emma Gordon, Kate Preston & Emma Rigby

http://www.flickr.com/photos/maiakinfo/4543020808/

http://onlinejournalismblog.com/2007/09/17/a-model-for-the-21st-century-newsroom-pt1-the-news-diamond/

The Tools Available To Journalists

o Twittero Facebooko Blogso Forumso Discussion Boardso Chatso Internet Radioo Podcastso RSS

What is Convergence?

Convergence is serving the customers with Multiple channels making use of the basicraw material which in our case is (mostly) news and current information. – Ari Valjakka, editor-in-chief of Turan Sanomat, Finland

Convergence is generally seen in terms of increasing co-operation and collaboration between formerly distinct media newsrooms. - Mark Deuze, University of Amsterdam, the Netherlands

InternetWeb Site

Newspaper Outlet

Broadcast Outlet

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Definitions: Stephen Quinn, Convergent Journalism: The Fundamentals of Multimedia Reporting (2009), Page 8.Flowchart: Kenneth C. Killebrew, Managing Media Convergence: Pathways to Journalistic Co-operation (2005), Page 41.

Convergence –Threat or Opportunity?

o Multi-skilled journalists

o Employabilityo Reduce costso Increases productivityo Increases readership

o Specialistso Technophobes

http://www.flickr.com/photos/troshy/3213400098/sizes/z/in/photostream/

http://www.flickr.com/photos/curtiskennington/3642074604/

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http://www.flickr.com/photos/stevegarfield/2910829680

http://www.flickr.com/photos/irisheyes/24623015/

Citizen Journalism

Examples of bloggers who have become influential in their fields.

Blogging

oQuality of journalism variesoNo knowledge of media laws

Citizen Journalism Drawbacks

Twitter

The Digital Newsroom - An Opportunity

Journalists know that they need to be truthful and can be trusted.

http://www.flickr.com/photos/carbonnyc/3438245123/ http://www.flickr.com/photos/80375783@N00/3467073121/

Ease of access

http://www.flickr.com/photos/byrion/2971014479/

A range of choice on a variation of platforms.

Ultimate ease for the news consumer.

‘Free news’

http://www.freefoto.com/preview/04-24-2

Survey Results

Newspapers33%

Online67%

Newspapers Vs. Online

39%

48%

9%

3%

How often do you access the news?More than once a day Daily Weekly Monthly Never

Yes No

2

31

Are you willing to pay for news online?Yes and No - with the advent of

handheld devices that can display online news it's easier to get news with an investment into one device, however newspapers are cheaper in the short term and usually a lot more localised and focused.

Is there still a market for newspapers?

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Conclusion

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Thank you for watchingour presentation

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