the digital 2012 olympic games: what it means for businesses in the creative and digital industries...
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The 2012 Games – Opportunities in Digital Media and Creative Industries
Thursday, 5 November 2009
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London Global Launchpad
Who we are
London’s foreign direct investment agency
Not for profit private-public partnership with contacts in every area of London’s economic & business life
Supported by the UK & London government & London’s business community
Free, confidential & comprehensive consultancy service
Experts on London
Over the last 14 years we’ve helped over 1,200 companies from 44 countries expand into London
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The Olympic Opportunity
Supply Chain
London 2012 Delivery Structure
International Olympic Committee
London Organising Committee of
the Olympic Games and
Paralympic Games
Olympic Delivery
Authority
Delivery Partner
BOA
GLA
LOCOG
GOVT
Olympic
Board
5
Think bigThink xxxx
75,000Supply chain contracts
The Digital Games
Simple new media model
Web and new media results –
public response
- “celebration” was #3 video in
UK at peak on youtube
- 1000 comments, #91 most
responded to video all time on
youtube
- 500+ photos and video
submitted to our celebration
map via flickr and youtube
- 100k new sign ups to
news/volunteering: total 350k+
New media model
Key digital projects outstanding
•Torch relay (2011)
•Mascots (2010)
•Games-time website (from 2010)
•Ad serving (games-time) (from 2011)
•Creative/real world implementations of
my2012 (from 2011)
Which could be the key to accessing their stories in physical/digital spacesat all events, up to and including the Games. Literally part of the brickwork...
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The Digital Legacy
London 2012
1948 Olympic Games
2012
Formula 1
Beijing 2008
Online
IPTV
Mobile
Wireless devices
Partnership
1953 Coronation
London 2012
Digital Capital
Presentation title goes here
$93 billionThe London Digital Opportunity
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Presentation title goes here
$32bnE-Marketplace
30
Presentation title goes here
Digital Ad $/€$13.61 billion by 2012
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Presentation title goes here
Convergence Capital
Mobile/Music/Computer Games/Film/TV/Radio/Animation/ICT
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Good Company
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www.thinklondon.com
Twitter: thinklondon
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