the client guide

The ClientGuide

ɡīd/

Direct or have an influence on the course of action of (someone or something).

The point of this guide is not to rehash the same old business development thinking, but inject some new truth’s about what it should be.

Wikipedia says, Business Development is the creation of long-term value for an organization from customers, markets, and relationships.

Andrew Dumont said, “If you use the terms Business Development and Sales interchangeably, you're doing it wrong”.

'Every successful individual knows that his or her achievement depends on a community of persons working together'. Paul Ryan

It is not your mission that is important, it is your client’s mission that is. This is the heart and soul of Business Development.

MISSION

Business Development is about the people you meet, not the products that need to be sold.

These people miss the repeat customer concept altogether in exchange for a revolving door of news customers who are just a number instead of a valued client.

Sales

Quotas

Have ever watched a TV or Internet Commercial? Those companies repeat their advertising for two reasons.

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To remind us they are still here and too continually find new customers instead of investing in the clients they already have.

A Brief Bio Founding Owner of Co-Ownership Business Guides with 38 years of previous small business customer service and sales experience. www.co-ownership.us