the business of f&b · franchising. why franchise? •franchisor –scale •source of capital...
Post on 01-Oct-2020
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The Business of F&B
Griffith David
Who Are We?
• Owns Subway® Franchises Across Karnataka
• Owns Habanero®
– Bangalore’s premier Mexican restaurant chain
• Owns Burrito Boys ™
– A Mexican fast food concept
• Franchise concept
www.bread-basket.net
Franchising
Why Franchise?
• Franchisor
– Scale
• Source of capital
• Market knowledge
• Operations on the ground
• Franchisee
– Risk Mitigation
• Brand
• Systems
• Food
Why Franchise?
Key Learning
• The Franchise model
– SOPs
• Supply Chain
• Location Selection / Contacts
– Highest selling Subway store
• Commercial Models
• Customer Behavior
• Promotional & Marketing Models
– Subway India Mktg Board Member
Brand Building
Why?
• Pros
– Control
– Valuation
• Brand Extension
• Higher Margins
• Cons
– Support Systems
• Supply Chain
• Food
– Brand
– Market
Habanero®
Please click to link to a 2 minute video
Brand Components
• Mission?
• Consistency
– Design
– Color
– Menu
– Taste
– Sound
– Look
Locations
Park Square Mall, ITPLHabanero is a 150 seater restaurant on the ground floor of the mall and faces the main road.
Indirangar 12th Main.160 seater multi-level restaurant on the high street of 12th Main road.
Marketing
• Marketing Channels
– FB
– Radio
– Habanero Radio
– Web
– Emails
• Corporate Alliances with USL & SAB Miller
– Sponsorships of events
• Live Bands
– Every alternative Friday
• Pub Quiz by Rj Pijosh
– For the geek in you
• Festivals & Live Events
– Celebration of 4th of July, Halloween etc
– US Elections
• Sports Packs
– IPL, Soccer
• Stand up Comedy
• Loyalty Program
PR
Fun, Young Branding Elements
Multi Unit Operations
Scale
• Capital
• Supply chain
• Operations
• HR
• IT
The Opportunity
Opportunity
• Great time to build a business
– Rentals
– Salaries
• Growing appetite for Mexican food
– QSR
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