the blog is dead!

Teh Blog ar Dead

Really? OMG I better tweet this

How many of youhave a blog?

How many of youhave a blog

that you regularly update?

0

25

50

75

100

Then Now

Amount We Update Distractions

Bored

Got a job

Got promoted

Discovered ICHC

Typical Blog Lifespan

66% of blogs are already deadperseus.com

The (Real) Blogosphere?

5%

95%

Commercial Blogs Personal Blogs

99% tyre-kickers

“Blog”Then Now

Pictures of my vacationWhining

Midi background music

Millions of hits a month / week / dayRevenue

Editorial TeamsCorporate EntitiesContent Networks

Why is this happening?

1) Blogging has matured

It prints money!

lolcrunch.

2) More Distractions

3) Lower Attention Span

Where are all the bloggers going?

Wouldn’t it be great if...

My Site

Enter...the Lifestream

Today

Yesterday

100% Automatic

My Site

:(

My Site

:D

+ blog

Automatically Updated

My Stuff

• Automatic Updates

• Supports Any RSS Feed

• 100% Free & Open Source

• Themes

• Plugins

Over 3500 downloadsin 3 days

www.sweetcron.com

OMG

Demo

How Does LifestreamingBenefit Me?

• Zero maintenance

• Creates bite-sized and more frequent

conversations

• Archive your online activity in one place

How Does LifestreamingBenefit My Audience?• More Varied Content

• More Frequent Updates

• Lower Latency

• Better Understanding of “who you are”

Challenges for Lifestreaming

• Signal to noise ratio

• Allowing for traditional blog posts

• Spamz

Summary★ Traditional blogs becoming less appropriate for the

individual user

★ Evolution of a new type of channel

★ Zero Maintenance = liberating

★ You’re already creating content on the web, have it posted to your site automatically

★ Lifestreaming service: www.friendfeed.com

★ Lifestreaming software: www.sweetcron.com

★ Me: www.yongfook.com

www.sweetcron.com