the basics of app store optimisation

Post on 30-Jun-2015

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A brief outline of what app store optimisation that I gave at AppChat.us in September 2014.

TRANSCRIPT

aso

…cheaper downloads

who’s this guy??

• From Glasgow (I’m a Wegie)

• 7 Years SEO (10 in digital)

• Agency & In-House

• Founded miratrix 2012

– Specialise in ASO & Search Marketing

what to expect today

• Brief intro to ASO

• Where to start

• What you need to look at

what is aso

• It’s Search Engine Optimisation for the App Stores

• Use keyword targeting to increase your visibility

• Cater to the algorithm over time to increase and maintain visibility

a bit of data

a bit more data

the ‘how’s’ of aso

• Keyword Research and Focus

– Title

– Descriptions

– Keywords

• Video’s and Imagery (CRO)

• Reviews

do your homework

• Check Competitors

– Keywords

– Rankings

– Reviews

• Keyword Research

– Adwords Data

– Google Trends

– SensorTower/Mobile Dev HQ

…do your own thing

• Don’t copy your competitor directly

• It’s not guarantee that:

– You have the same goals

– …that they are doing it correctly

don’t spam

• Spam works!! It always has.

• …for a short period of time

• Penalties will come…you’ve been warned

dinae dae it

analytics

• In-app – Track what your users are doing – Mixpanel/Google Analytics/ Flurry/ and more!

• Out-of-app analytics – Ranking tracking – Review mining

• Set goals! – App DL’s aren’t the only target – Quality installs – App usage – Read: Lean Analytics

test, test, test!!!

• Keep trying new things

• Rankings can degrade over time

– Refresh things

– Try targeting new areas

• Screen shots, logo’s, Video’s

• Find what works for YOUR app

does your app suck?

because…

any q’s?

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