the attribution management forum: part 3 lifetime of a banner impression

ClearSaleing Confidential 1

.

www.clearsaleing.com

Part 3: Lifetime of a Banner Impression

ClearSaleing Confidential 3

SEARCH

$

1

9876

5432

Banner Impressions with 1 day gap

SEARCH

$

Is the shelf life of a banner impression 1 day?

Banner Impression

1 day elapsed Search Sale

0% 100%

Banner Impression

1 day elapsed Search Sale

X% Y%

AA

BB

Is the shelf life of a banner impression 1 day?

Agency Responses

93.10%

6.90% A

B

B2B Responses

75.00%

25.00%A

B

B2C Responses

66.67%33.33%

A

B

All Responses

81.20%

18.80%

A

B

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

• Yes and it works well

• Yes but could be better

• No

Is the shelf life of a banner impression 1 day?

YES, COULD BE BETTER

80.00% 20.00%

A

B

NO

87.50%

12.50%A

B

YES, WORKS WELL

83.33% 16.67%

A

B

Banner Impression

10 days elapse

Search Sale

0% 100%

Banner Impression

10 days elapse

Search Sale

X% Y%

AA

Is the shelf life of a banner impression 10 days?

BB

Is the shelf life of a banner impression 10 days?

Agency Responses

74.19%

25.81%A

B

B2B Responses

54.55%

45.45%

A

B

B2C Responses

63.64%

36.36% A

B

All Responses

63.60%

36.40%

A

B

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

• Yes and it works well

• Yes but could be better

• No

Is the shelf life of a banner impression 10 days?

YES, COULD BE BETTER

58.33%

41.67%

A

B

NO

66.67%33.33%

A

B

YES, WORKS WELL

72.73%

27.27%

A

B

Banner Impression

30 days elapse

Search Sale

0% 100%

Banner Impression

30 days elapse

Search Sale

X% Y%

AA

Is the shelf life of a banner impression 30 days?

BB

Is the shelf life of a banner impression 30 days?

Agency Responses

60.00%

40.00%A

B

B2B Responses

75.00%

25.00%A

B

B2C Responses

83.33%

16.67% A

B

All Responses

60.00%40.00%

A

B

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

• Yes and it works well

• Yes but could be better

• No

Is the shelf life of a banner impression 30 days?

YES, COULD BE BETTER

70.00%

30.00% A

B

NO

54.55%

45.45%

A

B

YES, WORKS WELL

40.00%60.00%

A

B

What is the shelf life of a banner? (open ended)

What is the shelf life of a banner impression?

10.89

15.40

19.67

0.00

5.00

10.00

15.00

20.00

25.00

av

era

ge

le

ng

th i

n d

ay

s

Agency B2B B2C

*Some responses were given in hours. Those were converted into fractional days and then calculated into the averages

Sorted by business type

Shelf Life of banner ad

16.3413.05

16

35.3

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

No Not sure/don’t know Yes, could be better Yes, w orks w ell

Ave

rag

e le

ng

th i

n d

ays

Experience level

What is the shelf life of a banner? (open ended)

Sorted by experience level

ClearSaleing Confidential 15

.

www.clearsaleing.com

www.attributionmanagement.com

Become a fan : ClearSaleing

Watch more videos : ClearSaleingInc

Follow the tweets : ClearSaleing