the art of writing a recruitment plan

the art of writing a reCrUitMent plan

what we will Cover...how to write a paid Media plan to effiCiently reCrUitprofessionals to join yoUr departMent.

soMe Benefits of paid advertising:yoU Can save tiMe, Money and effort By piggy-BaCking on the efforts Made By others to reaCh a targeted aUdienCe.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

a qUiCk note:a paid Media plan CoUld inClUde...Banner ads, sponsored keywords, direCt Mail, print advertising, radio, television, BillBoards, etC.

BUt i’M going to foCUs on what works for Most eMployers... online joB postings.

BUt i’M going to foCUs on what works for Most eMployers... online joB postings.

now, let’s find soMe good onlinejoB Boards.

Before yoU get started...Understand yoUr aUdienCe.

Before yoU get started...Understand yoUr aUdienCe.

identify professional assoCiations and other resoUrCes yoUr target aUdienCeMight Use to look for their dreaM joB.

for jUst a few MinUtes i’M going to ask yoU to pretend that yoU are a psyChiatrist.

so let’s start oUr searCh online.

why?

BeCaUse that’s where people start.

BUt also ask eMployees in the targetedClassifiCation for their ideas as well.

Make a list of Media that reaChes yoUr aUdienCe.

sCore theM for reaCh, Cost, and how easy it was to find theM online.

to deterMine this, get their “Media kit” or “rate Card” froM eaCh vendor.

and if yoU Can’t find this online, ask their advertising departMent for this.

Most iMportantly: do other eMployers Use these Media oUtlets?

now rank eaCh, and see if they fit in yoUrreCrUitMent BUdget.

next step, ask for a qUote in writing.

and always ask for a 15% disCoUnt off any pUBlished rates.

why? BeCaUse yoUr departMent is aCtingas its own advertising agenCy.

now yoU Can analyze yoUr data,and reCoMMend a reCrUitMent plan.

here’s a niCe BonUs: i’M giving yoU a starter-kit.

here’s a niCe BonUs: i’M giving yoU a starter-kit.

and it looks like this...

i Made this exaMple for the environMentalsCientist, BUt yoU Can Use this teMplatefor any ClassifiCation.

i Made this exaMple for the environMentalsCientist, BUt yoU Can Use this teMplatefor any ClassifiCation.

the art of writing a reCrUitMent plan

the art of writing a reCrUitMent planMade easy

thank yoU. qUestions?toM.gjerde@Calhr.Ca.gov linkedin.CoM/in/toMgjerde