the art of the close: 7 social media sales success secrets

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7 Social Media Sales Success Secrets

Presented by Wes Schaeffer

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The Art Of The Close

Once upon a time…

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The Art Of The Close

…a man had for sale goodcornwoodboardspigs

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He also had better…chairsknives

crucibleschurch organs

The Art Of The Close

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He built his house in the woods…and found a broad, hard-

beaten road to it.

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The Essayist & Poet

Free prize to whomever can tell me who wrote that…

Ralph Waldo Emerson

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The Salesman, the Ad-Writer

Bigger prize to whomever can tell me who made that story famous…

Elbert Hubbard

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Elbert’s Emerson quote

“If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.”

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The Carefully-Crafted Myth

It took a “better quote” to bring the “better mousetrap” myth to life.

WRITTEN 28 YEARS

AFTER EMERSON’S

DEATH!

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Hubbard Painted a Better Picture

Book Sermon

Mousetrap To his door

Tangible Concrete Desirable

benefit

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Rodin Sculpted A Better Picture

Ever sat on a stone in the nude and put your elbow on your opposite knee to “think better?”

PLEASE LET

ME GET OFF

THIS ROCK!!!

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Tell It Better

Rodin & Hubbard told the truth better to make

their point. Print & clay were their

mediums.

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Why “Do” Social Media?

Social Media is a medium to get your point across…and make the sale.

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The Art Of The Close:

7 Social Media Sales Success

“Secrets”

Here Come The 7…

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Why Market If You Don’t Have Something To Sell?

1) Get Comfortable With “Sales”

Can

I eat social shares?

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What word springs to mind when I say the word

“salesman”?

1) The Problem With “Sales”

PUSHY

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What is Selling, really?

3

“Sell” Comes from the Norwegian word “selje” or “selye,” which means “to

serve.”

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What is Selling?

Selling according to The Sales Whisperer®…

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What is Selling?

Selling is a calling. Serving is its purpose.

Questioning is the process. A sale may be the solution.

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2) Get Comfortable With Money

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What is Money?

Store of value Convenient medium of exchange

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What is Money?

Your bank account is a direct reflection of the good (or bad) choices you have made.

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Money

Charge according to the value you provide Get paid up front Create residual income

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Money

Raise your prices Start with doubling Then add a “0”

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3) Choose Who To Lose

Magnets attract as much as they repel

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Choose Who To Lose

Anyone ambivalent about Rush Limbaugh or Howard Stern?

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4) P.P.P.P.P.

P.P.P.P.P. - Prior Planning Prevents Poor Performance

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P.P.P.P.P.

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5) D.D.D.D.D.D.

Daily Discipline Done Diligently Determines Destiny

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You don’t do 24 hours of exercise on Jan 1st and are done for the year.

D.D.D.D.D.D.

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Anything worth doing is worth

doing POORLY until you master

it.

D.D.D.D.D.D.

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Get started.

You can’t steer a

parked car.

D.D.D.D.D.D.

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People buy from those they know,

like, & trust. Trust takes time

to build.

D.D.D.D.D.D.

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“If you're not great at email,

you have no business doing

social.”

6) Build On The Land You Own

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You only own your website and your email/CRM database. Move your fans and followers into your database as quickly and completely as possible.

Build On The Land You Own

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Segment your list Send relevant messages Send timely messages

7) Vegetarians Don’t Want Steak Coupons

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Segment Or Turn Dollars Into Cents

Get two copies of this planning

PDF: Text “SALES” to 96000.

• Filled In Like This

• Blank To Create Your Own

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Free PBL PDFs

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Bonus #8) Stay The Course

Time is the price for mastery.

Excellence is the reward.

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Questions?

Ask and ye shall receive. (P.S. 78.2% of statistics are

made up on the spot.)

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Acknowledgements

• “Farmer” by Theodor Hensolt, Street Photographer - https://flic.kr/p/oBXnzZ

• “Marbleworks_O6Y7166” by Bjorn Granberg - https://flic.kr/p/7VJjTh

• “031” by sii_side - https://flic.kr/p/r1BMgB

• “£Stretcher and the tale of the stolen mousetrap” by Ninian Reid

• "The Thinker, Rodin" by AndrewHorne (talk). Original uploader was AndrewHorne at en.wikipedia - Transferred from

en.wikipedia; transferred to Commons by User:Kafuffle using CommonsHelper.(Original text : I (AndrewHorne (talk)) created

this work entirely by myself.). Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/

File:The_Thinker,_Rodin.jpg#mediaviewer/File:The_Thinker,_Rodin.jpg

• “June 2008” by Ramberto Cumagun - https://flic.kr/p/53i21v

• “Social Media Cloud by Techndu” by Mark Kens - https://flic.kr/p/dyxsH5

• “Tom eating the entire staff buffet at work xD” by Rob Ellis - https://flic.kr/p/b1gUox

• “puppy” by Lisa L Wiedmeier - https://flic.kr/p/dryiNa

• “Excuse me, waiter, there seems to be a rabbit in my salad” by Carly Lesser & Art Drauglis - https://flic.kr/p/4VvU3h

• “So this is where we are” by Thomas Frost Jensen - https://flic.kr/p/fuSS5s

• “Money Girl” by Tax Credits - https://flic.kr/p/cEJ54Q

• “barter” by irina slutsky - https://flic.kr/p/5t9Kge

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Acknowledgements

• “Injured Piggy Bank With Crutches” by Ken Teegardin - https://flic.kr/p/ahtNwe

• “Big Magnet @ The Bridge PAI” by Bob Mical - https://flic.kr/p/i7Puee

• “Howard Stern” by Bill Norton - https://flic.kr/p/bXUAsm

• “Rush Limbaugh” by Gage Skidmore - https://flic.kr/p/7EQ2oK

• CrossfitPaleoDietFitnessClasses - https://flic.kr/p/dvb6MK

• “things that moved” by emdot - https://flic.kr/p/2xKG6

• “Droste Clock” by Jlhopgood - https://flic.kr/p/bmtXPg

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The Art Of The Close

I will contradict myself at least once on every slide. The opposite of a fact is falsehood, but the opposite of one profound truth may very well be another profound truth. Niels Bohr Danish physicist who made foundational contributions to understanding atomic structure and quantum theory, for which he received the Nobel Prize in Physics in 1922