the app reseller guide
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THE APPRESELLER GUIDEHOW TO SET UP YOUR BUSINESS IN THE APP MARKET
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1. The Mobile Market: a massive business opportunity
1.1Facts and gures1.2 The latest market trends
1.3 Apps as CRM tool
2. Become a Reseller
2.1 Why should I become a reseller?2.2 Benets and target markets
2.3 Tips for success
3. AppsBuilder Reseller Program
3.1 Program overview3.2Why AppsBuilder?
3.3 Get started
4. Glossary
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or visit our ocial blog
TABLE OF CONTENTS
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Since the submission of the rst apps to the Apple App Store in 2008,
the mobile app industry has being growing non-stop for the past ve
years and has opened a myriad of business opportunities, many of which
are yet to be exploited.
The empowerment of people via mobile devices represents by far the
mega trend of the 21st century, introducing new ways of interacting with
people and brands and paving the way to brand new marketing modelsfor businesses.
Recent gures and statistics seem to conrm the validity of this major
social-economic shift. Over the past two years, smartphone adoption in
the USA has grown from 36% to 61%1, and these gures are bound to
rise as ever more aordable devices and data plans hit the market.
1. THE MOBILE MARKET:
A MASSIVE BUSINESS OPPORTUNITY
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1) Nielsen, Mobile Majority: US smartphone adoption tops 60%, June 2013.
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As many other great revolutions in the past, the mobile revolution has
carried along a whole new mindset. Mobile is not a device; its a way of
thinking.
Mobile has redened the common concept of communications and
introduced new paradigms in the relationship between brands and
customers. By empowering people to interact with businesses 24/7 from
anywhere, mobile devices have changed the way consumers approachbrands; the way companies talk to their audience and present their
products and, of course, the services that mobile consumers expect
from a business.
Is your business ready for this?
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Mobile devices have become the hot spot for local searches. According
to Google Mobile Planet Statistics, 94% of smartphone owners use their
mobile devices for local searches.
As a result of these searches, 51% visited a store, 48% called a store and
29% made a purchase.
1.1 FACTS AND FIGURES
With such gures in mind, its easy to understand why building a solid
mobile presence is a must for any kind of business nowadays.
94% 51% 48% 29%
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However, while most companies acknowledge mobile as an imperative,
too many still dont know how to integrate it into their business
operations.
When asked about the use of mobile in business, Greg Stuart CEO ofthe Mobile Marketing Association replied: Theres a knowing versus
doing gap. They know they need to do it, but how do they do it?
This knowing vs. doing gap translates into an amazing business
opportunityfor web agencies, professionals, webmasters and media
agencies who are able to intercept this market need and expand their
mobile oer.
According to a recent report from International Data Corp. (IDC), apps
will generate $35 billion in revenue in 2014: are you ready to take your
share?
APPS WILL GENERATE $35 BILION IN REVENUE IN 2014.
$35,000,000,000
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Over the past few years we have seen the mobile market explode. There
are currently over 900, 000 applications available on the Apple App
Store and Google Play has recently surpassed Apple with 1 million appsavailable on the Android marketplace.
Retailers are nally waking up to the power of intercepting mobile
customersand are consequently increasing the budgets allocated to
provide their company with an app and a mobile site.
1.2 THE LATEST MARKET TRENDS
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For small business owners, building a strong mobile presence serves
3 main purposes:
BUILD A LOYAL AUDIENCE
GET ADDITIONAL SALES CHANNELS
GAIN A SIGNIFICANT ADVANTAGE OVER COMPETITION
Global statistics show that the mobile presence of a company positively
aects reputation and brand awareness among potential customers2,
generating in turn more revenue streams.
Now that mobile devices have become a daily presence in our lives, over
60% of people admit preferring to interact with a brand in a new media
environment, which in 61% of cases ends up in a stronger connection
with the brand itself.
2) 2010 Cone Consumer New Media Study
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Companies that have a strong mobile presence and regularly interact
with their customers in a new media environment also have more
chances to increase their revenue streams, as 59% of people admit
being more likely to purchase products and services from businesses
operating mobile.
63%I AM MORE AWARE OF A BRAND IF I CAN INTERACTWITH IT IN A NEW MEDIA ENVIRONMENT.
62%I AM MORE LIKELY TO SHARE INFORMATION ABOUT THECOMPANY OR BRAND ACROSS MY OWN NEW MEDIA CHANNELSIF I CAN INTERACT WITH IT IN A NEW MEDIA ENVIRONMENT.
61%I FEEL A STRONGER CONNECTION WITH A BRAND IF I CANINTERACT WITH IT IN A NEW MEDIA ENVIRONMENT.
60%I FEEL BETTER SERVED BY COMPANIES WHEN I CAN HAVEA CONVERSATION WITH THEM IN A NEW MEDIA ENVIRONMENT.
59%IM MORE LIKELY TO PURCHASE THE COMPANYS OR BRANDS
PRODUCTS OR SERVICES IF I CAN INTERACT WITH ITIN A NEW MEDIA ENVIRONMENT.
59%IF I FOLLOW A COMPANY OR A BRAND ON ONE OF ITS NEW
MEDIA CHANNELS, I AM MORE LIKELY TO FOLLOW THE
COMPANY ON ITS OTHER NEW MEDIA CHANNELS.
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Apps are not only a powerful tool to consolidate brand awareness, but
they have also become a powerful customer relationship management
tool, being increasingly used by professionals and SMEs to boost clientretention and improve the quality of their customer support.
While they used to be a simple static window for business owners,
apps are nowadays an eective bidirectional means of communications
between customers and service providers, with amazing returns in terms
of prots and client loyalty.
1.3 APPS AS CRM TOOL
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But how can businesses use mobile apps for CRM?Here are just a
few examples of how you can integrate mobile apps into your CRM
operations:
Oer incentives
According to a recent study on mobile customers
behaviour, the main factor inuencing users to engage
with an online company is whether they can oer
incentives such as special deals, discounts, coupons or
additional services specically devised for app users.
Business owners can use AppsBuilders in-app coupons to promote their
special deals, time-limited oers and discounts, and geotarget these
messages to reach customers close to their premises.
Simplify booking procedures
Users turn to their smartphone to receive immediate
responses and results; they expect apps to simplify
searches and booking procedures.
Business owners can use AppsBuilders in-app forms to speed up
booking procedures and enable mobile bookings just by tapping an icon.
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Take your customer service mobile
Mobile apps are a great way to get to know better
customers and learn how to satisfy their needs.
Business owners can use AppsBuilders in-app wall
chat to engage with their customers and encourage
them to exchange opinions with other customers.
This way they will be able to create social communities around their
business and consolidate companys reputation through peer reviews.
Get local
The power of mobile is that is creates a bridge
between physical and digital experience, as it happens
with custom maps.
Business owners can use AppsBuilders in-app maps to help customers
easily locate their premises and geotarget all their contents to deliver
relevant information at the right time and to the right audience.
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Leverage the power of social media
Social networking is a friendly and eective way to
engage with customers, keep in touch with old clients
and encourage peer review and sharing.
Business owners can use AppsBuilders Social Share tool to promote
their app on all the major social networks in just a click. From a single
panel they will be able reach all their contacts on Facebook, Twitter,
Google + and LinkedIn and spread the word about their awesome app.
Provide additional services
Customers really appreciate when a company goes
out of its way to do something that is not required of
them.
Business owners can use AppsBuilders widgets to oer their customers
dedicated services that can only be enabled via app, such as weather
forecasts, route planner, currency converter, discount calculator, tip
calculator and many others.
More functions will translate into more value to the app, thus more
reasons to come back to it!
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It is now clear that mobile has beaten desktop and it poses itself as
a young and dynamic market where plenty of potential is still left to
uncover.
That is why reselling apps translates into a massive business opportunity
for professionals, media agencies, webmasters and enterprisesto step
into the buzzing mobile market, expand their oer and gain new revenue
streams by oering mobile services to their clients.
Mobile trac is growing at 3.5% each month, while 35% of smartphone
owners say that theyre going to increase their use of mobile devices in
the months to come. In other words, the mobile trend is not a passing
craze doomed to blow away, but a solid market bound to growand oer
new business opportunities to small and medium enterprises.
This is the idea behind AppsBuilder Reseller Program: providing your
business with all the latest tools to make the most of the mobile
revolution and become part of it fast and easy.
2. BECOME A RESELLER
Reselling apps is for winners who are ready
to embrace the future and see their revenues
increase.
Recent Mobile Stats
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Reselling mobile apps is the way forward; its an unmistakably unique
opportunity to join the most disruptive innovation of our times and
nally take your business to the next level.
2.1 WHY SHOULD I BECOME A RESELLER?
USE OR WOULD LIKE TO USE A SMARTPHONE
TO SHOP WHILE INSTORE OR ON THE GO.48%
OF MOBILE SEARCHES LEAD TO PURCHASE.50%
OF THE PEOPLE SEARCHING ON A MOBILE DEVICE
WILL MAKE A PURCHASE SOON.0%
OF SMARTPHONE OWNERS WANT MORE MOBILEOPTIMIZED
PRODUCT INFORMATION WHILE THEYRE SHOPPING IN STORES.80%
OF MOBILE SEARCHES LEAD TO ACTION.0%
OF AMERICANS SAY THEIR SMARTPHONE IS THE FIRST
AND THE LAST THING THEY LOOK AT EVERY DAY.29%
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2013
2014
2017
2018
BY THE END OF 2013,
THERE WILL BE MORE MOBILEDEVICES ON EARTH THAN PEOPLE
82 BILLION APPS WILL BE
DOWNLOADED WORLDWIDE
25% OF ENTERPRISES WILL HAVE
AN ENTERPRISE APP STORE
MORE APP REVENUE WILL
COME FROM TABLETS THAN
SMARTPHONES
40% OF MARKETERS AREPLANNING TO DEVELOP A
MOBILE APP IN THE NEXT YEAR
AT LEAST HALF
OF CONSUMERS WILL USE 2 OR MORE
MOBILE DEVICES IN THEIR PURCHASE
PROCESS
>50%4 OUT OF 5
CONSUMERS USE
SMARTPHONES TO SHOP
MOBILE MARKET FORECASTS
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The mobile app market is growing at a frenetic rate. Revenues from
applications are expected to grow from $4.2bn in 2009 to $29.5bn in
2013 (Gartner).
By becoming an app reseller, you will establish your business as a mobile
solution provider with a remarkable impact on your ROI.
AppsBuilder Reseller Program will empower you to:
Dierentiate and expand your product oering
Gain a signicant advantage over your competitors
Lock-in your existing clients
Attract new clients looking for mobile solutions
Generate new revenue streams for your company
Establish your business as a technology innovation provider
2.2 BENEFITS AND TARGET MARKETS
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The mobile industry is still an extremely young market, where millions of
customers are waiting to be intercepted. Although the majority of SMEs
acknowledge mobile as a key factor for their growth, only a paltry sum
have been able to fully exploit the potential of applications and mobile
sites.
One of the most cited reasons for that is that they nd building apps a
time-consuming process that require expensive technical skills. In other
words, they know they need an app and a mobile site for their business,
but they dont know how to set the ball rolling.
They are queuing up at your door, waiting for you to oer them a turn-
key solution.
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The main markets that can be served with AppsBuilder Reseller Program
are:
RETAILERS
EDUCATION
ART GALLERIES
MUSIC BANDS &ARTISTS
ENTERTAINMENT
HOBBIES &FREE TIME
RESTAURANTS
ORGANISATIONS& NONPROFIT
GOVERNMENT
PUBLISHERS
GYMS & SPORTCLUBS
CHURCHES
BAR & CLUBS
EVENTS &CONFERENCES
BEAUTY &WELLNESS
BLOGGERS
HOTELS
GENERAL
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We rmly believe that the most eective way to push ahead of
competition and deliver up-to-date services is to keep up with the
newest mobile market trends and pay attention to our customersfeedback.
To this end, we have recently interviewed some of our most successful
resellers to identify the most protable strategies to succeed as a
reseller and keep your customers coming back for more. Here are a few
tips to remember:
1. Make sure your website is fast and ecient
Yourwebsite is your business card and it can make or break your
business in terms of trust and reliability with prospects. Online users
expect to nd a response to their needs within the rst 5 secondsof their search, so if your website takes too long to upload its pages,
users might abandon itand start looking for a faster solution. This is
particularly true for mainstream users, who, unlike power users, may be
less sympathetic with technical issues.
2. Provide case studiesFew things are more eective than case studies to establish your
companys credibility and inspire condence in prospects. Your business
doesnt end after selling the app: try to keep in touch with your clients in
time, ask them how things are going and encourage them to share their
story with other people as testimonials for your company.
2.3 TIPS FOR SUCCESS
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3. Be an all-in-one platform for mobile services
Creating an app or a mobile site is just the rst step to be taken to create
a solid mobile presence, and we know that at AppsBuilder. That is why
our Reseller Program does not simply entail app development, but it will
provide you with all the tools to eectively promote mobile apps and
consolidate client retention.
Remind your clients that youre not simply an app maker: unlike your
competitors, you can boast a wide range of services to keep the app
fresh and up-to-date and engage with mobile audience.
4. Provide support at all stages
Although nowadays almost everyone is familiar with the concept of
mobile app, never underestimate the importance of tutorials and
support material.
Take advantage of this guide and of all the informative material that
AppsBuilder makes available to you, to set up a learning centre where
your clients can nd plenty of resources, video tutorials and tipsto make
the most of their awesome app.
By providing support and additional resources, you will make sure that
your clients will check in to your website even after their purchase, with
amazing returns in terms of customer loyalty.
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AppsBuilder Reseller Programis the fastest and most cost-eective way
to set up your own mobile business and resell native apps and mobile
sites to your clients.
Thanks to our do-it-yourself CMS, you will be able to create unlimited iOS
and Android applications and mobile sites(HTML5 Web Apps), without
any coding or design skills needed.
3. APPSBUILDER RESELLER PROGRAM
As a Reseller, you will be granted full admin power to our white-label
platform so as to customize the look & feel of your dashboard with yourcompany colours and logo, and remove any reference to AppsBuilder.
This way every step of app development will be associated with your own
brand and your clients wont have a clue about AppsBuilder!
Thanks to our promotional and CRM tools, you will be able to establish
your company as a full-optional provider of mobile services, from appdevelopment to app promotion and mobile customer management.
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AppsBuilder Reseller Program is the only tool that combines 3 main
functions into one single platform:
Which features does it include?
1. Create unlimited native apps (iOS and Android) and mobile sites
(HTML5 Web Apps)
2. Totally white-label platform
3. Custom Log-in interface to allow your customers to access their
own apps and settings
4. Custom domain
5. Premium Customer Support at all stages
6. Continuous upgrades to keep your platform up-to-date
7. Allow your customers to edit and maintain their own apps
8. Complete freedom over pricing plans
9. Wide range of ready-made templates
3.1 PROGRAM OVERVIEW
CREATE NATIVE APPS
AND MOBILE SITES
PROMOTE YOUR
SERVICES ACROSS ALL
MOBILE DEVICES
ENGAGE YOUR
AUDIENCE
ON THE GO
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10. App promotional tools
a. App landing page
b. QR code generator
c. Social share
d. Redirect to mobile
e. Submission to the Apple App Store, Google Play and Chrome
Web Store
11. Mobile engagement tools
a. Push notications
b. Promotional pop-ups
c. Mailing list
d. Wall chat
e. Form generator
12. Robust mobile analytics for all platforms
13. Full access to AppsBuilder mobile marketing resource centre
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HOW MUCH DOESIT ALL COST?
250PER MONTH
300PER MONTH
OR
PREPAID
ANNUALLY
PAID
MONTHLY
BUSINESS
TOOLKIT
Unlimited iPhone, Android and HTML5 apps
Generate additional revenue streams for your company with your
totally rebranded app management tool.
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At a pace of 6,000 apps a month, we have helped so far over 650, 000
people create and promote their mobile presence.Professionals, media
agencies, webmasters and enterprises from over 70 countries havechosen AppsBuilder as their partner to take their business to the next
level.
As featured in:
3.2 WHY APPSBUILDER?
Great product that is a joy to use: feature-
rich with great support. All at a great price!
Mansel Kersey
Onre Software
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To become a Reseller, all we require is for you to subscribe to our
Business Toolkit on our website.
Not ready for commitment yet? No problem, you can test our CMS for14 days. For free!
3.3 GET STARTED
16507291687SALES@APPSBUILDER.COM
If you need further information about our Reseller
Program, reach out to us at:
FREE 14 DAYS!
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API (Application
Programming Interface)
4. GLOSSARY
A language and message format used by an application program to
communicate with the operating system. Within the web, APIs allow
users to share content between communities and applications so
it can be dynamically posted and updated in multiple locations on
the web. For example, photos can be shared from social networks;
videos can be embedded in blogs and so on.
App App is an abbreviation for application. An app is a piece of
software, and it can run on the Internet, on your computer, on your
smartphone or other electronic devices. Now largely used as mobile
app, it can be virtually anything from a spreadsheet to a game to a
mobile version of a website.
App Landing Page An app landing page is a stand-alone web page that aims at
advertising your application and showcasing its main functionalities
to potential users. In other words, its an instant magnet to capture
more customers online.
App Store An application store is a type of digital distribution platform forapplication software, often provided as a component of an operating
system on a personal computer, smartphone, or tablet.
Client Retention An assessment of the product or service quality provided by a
business that measures how loyal its customers are. Customer
retention statistics are typically expressed as a percentage of long-
term clients, and they are important to a business since satised
retained customers tend to spend more, cost less and make valuablereferences to new potential customers.
CMS (Content
Managment System)
A software tool that allows you to create, edit, and publish content.
The goal of a CMS is to provide an intuitive user interface for building
and modifying webpage content. Each CMS also provides a web
publishing tool that allows one or more users to publish live updates
on the Web.
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CRM (Customer
Relationship
Managment)
A model for managing a companys interactions with current and
future customers. It involves using technology to organize, automate,
and synchronize sales, marketing, customer service, and technical
support.
Custom Login Interface A login interface is a web authentication window that allows users
to log in to their own accounts. The term custom means that each
and every user will have a personalized interface depending on what
content they are allowed to see (determined by the provider).
HTML5 The next revision of the Hypertext Markup Language (HTML), the
standard programming language for describing the contents and
appearance of Web pages. A primary goal for HTML 5 is to ensure
interoperability among browsers so that Web applications and
documents behave the same way in every one.
Native App A native application (native app) is an application program that
has been developed for a particular platform or device. A native
app is installed directly on a mobile device and developers create
a separate app version for each mobile device. Users typically
purchase and download these apps through an online store or
marketplace such as The App Store, Google Play or Windows 8 Store.
Promo Pop Up Promotional pop-ups are customizable messages delivered to your
users upon accessing your mobile site. They are a fast and eective
way to promote events, announce releases and keep users updated
on the latest news about your services.
Push Notications A technique used by apps to alert smartphone owners to content
updates, messages, and other events within an app that usersmay want to be aware of. They can be turned on and o within the
Settings section of the App (or smartphone).
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QR Code (Quick
Response Code)
A QR code is a type of 2D barcode that is used to provide easy
access to information through smartphones. All users have to do is
point their device at the QR code, scan it and they will be instantly
redirected to the target webpage you wish to promote.
QR codes are a powerful tool to customize your printed marketing
material and make it interactive.
Splash Image An image that appears while a game or program is loading. The term
may also be used to describe an introduction page on a website.
Splash screens cover the entire screen or simply a square near the
centre of the screen.
URL Also known as web address, is a specic character string that
constitutes a reference to a resource. In most web browsers, the URL
of a web page is displayed on top inside an address bar.
User Experience A persons perceptions and responses that result from the use of a
product, system or service. It includes all the users emotions, beliefs,
preferences, perceptions and responses that occur before, during
and after use. It is fundamental in design and website applications as
it determines users delity.
Web app A web application is an application that uses web technologies
to accomplish one or more tasks through a web browser. The
dierence with a native App is that a native app is one that is installed
directly onto the smartphone and can work, in most cases, with no
internet connectivity depending on the nature of the app.
A web app works via web browser on the smartphone but requires
wi- to function.
White Label A white-label product or service is a product or service produced by
one company (the producer) that other companies (the marketers)
rebrand to make it appear as if they made it.
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business could benet from
AppsBuilder Reseller Program?
Contact us for aFREE 14-DAY TRIAL
Learn more
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