the a-rod scandal
Post on 15-Feb-2016
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The A-Rod Scandal. A Sports Marketing Case Study. The Story. The MLB suspended 13 players based on their involvement with Biogenesis of America Anti-aging clinic in Florida Players accused of using performance enhancing drugs, specifically human growth hormones All 13 players were suspended - PowerPoint PPT Presentation
TRANSCRIPT
THE A-ROD
SCANDAL
A SP O R T S M
A R K E T I NG C
A S E ST U D Y
The StoryThe MLB suspended 13 players based on their
involvement with Biogenesis of America • Anti-aging clinic in Florida• Players accused of using performance enhancing drugs,
specifically human growth hormones• All 13 players were suspended• Most were for 50 games and start immediately
A-Rod• Alexander Rodriguez also confessed to using
performance enhancing drugs while playing college
baseball
• While this information technically can’t be used against
him, the MLB wants him to be suspended longer
• A-Rod is fighting the MLB, therefore the suspension
hasn’t started
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