the 10 commandments of content marketing

1.Thou shalt ‘Throwback’

every Thursday.

●Evoke Nostalgia! ●Share an artifact

related to your brand that people can reminisce about!

2. Thou shalt cater to their

inner Narcissus

●Social media is about the person who posts.

●People love themselves and will post things related to oneself

●Use their names, faces or anything to make the content about them

Elf Yourself

3. Thou shalt poke thy bear

with thine stick

●Create conversation using commotion

●Even if you aren’t in the industry, use popular culture to your advantage

This broke the internet.

The Dress

4. Thou shalt “keep it real”●Even serious matters

can be content marketed via social media!

●Relevant, useful data with FUN

●Drove traffic to HealthCare.Gov up by 40% and has 32+ MILLION views

5. Thou shalt invoke ‘the

feels’●Pull on heartstrings●Align business plan

with potential centimate

● ‘Help improve girls self-image… with Dove’!

2014 version: 59+ million views

2015 version:30+ million views

“The term "hipster" is cross-applied from the 1930s Beatniks… He or she rejects "mainstream" culture and embraces and contributes to independent culture, and prides him/herself on this.”

6. Thou shalt be a

“Hipster”.●Do NOT follow the

crowd●If all social platforms

are discussing why it’s great… say why it sucks.

selfish

7. Thou Shalt Charge no fee● invest the time

to create something of value to people.

● Become a trusted resource for valuable information first.

http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/Everest is an English window, door

and conservatory design company

8. Thou shalt use what

thine mother gave-eth to

you.●Don’t forget about

the data you already possess.

●Use a piece of useful data your brand owns that it can use to create genuinely unique content

9. Thou shalt listen to thy consumers

●ID trends in the questions your customers are asking and feed them content before they realise they need it

●Content might not go viral but your customers will appreciate it.

10. Thou shalt ‘just DO IT’

●There isn’t a shortcut to content marketing

●Investing time into the quality of your content is always more effective than investing money into the quantity of your content.

1. Thou shalt ‘Throwback’ every Thursday.2. Thou shalt cater to their inner Narcissus3. Thou shalt poke thy bear with thine stick4. Thou shalt “keep it real”5. Thou shalt invoke ‘the feels’

The Content Commandments:6. Thou shalt be a “Hipster”7. Thou Shalt Charge no fee8. Thou shalt use what thine mother gave-eth to you.9. Thou shalt listen to thy consumers10. Thou shalt ‘just DO IT’