tfma india 2012. conference presentations.suresh's slides on web marketing & analytics

Search Marketing &

Web Analytics

Avinash KaushikKaushik.net

100% proceeds donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya

Page Rank

Keyword Density

Alexa Rank

Digital Marketing Measurement Model –

Avinash Kaushik

Source: http://traf.kr/Ns8f4Y 

Measure Value not Visits

How & What to Measure ?

Identify Business Objectives

Goals, & KPI’s

AK - Custom Reports

Source: http://goo.gl/09Npp http://goo.gl/Jo0wH

Careers Downloads

Newsletter Subscriptions

Micro Conversion

Bookmarks

Share

Measure Micro Conversion

Step 3 Helps us understand visitor Intend

Set up - SEO, PPC, Social Media Campaigns for Micro Conversion

Exercise

Write down 3 main keywords that you l ike traff ic to your website/blog

Exercise

Tell the person sit t ing next to you, what is your business is and your locat ion.

Measure Long Tail Keywords

Long Tail Keywords

Phase containing 3 or more words

Flight tickets from Bangalore to Mumbai

Advertising Agency in Mumbai

Summer Boot camps for kids Andheri

Why Long Tail Keywords ?

Around 70 % traffic from long tail keywords

High Conversion Rate

High Quality Traffic

Less Competitive

Insight on User Intention

Measure Socialness

Same Company ??

Thank you

Suresh Babu

Phone: +91 9731388721 suresh@webmarketingacademy.inLinks: http://bit.ly/tfmaindia www.webmarketingacademy.in

Photo Credits:

http://www.flickr.com/photos/cc511/http://www.flickr.com/photos/scobleizer/http://www.flickr.com/photos/oberazzi/ http://www.flickr.com/photos/tonythemisfit/