tfl: travel planning for venues holding one-off events 5 h june 2008 damian price – mott macdonald...

TfL:

Travel Planning for

Venues holding

One-Off Events5h June 2008

Damian Price – Mott MacDonald

damian.price@mottmac.com

Structure of presentation

• Introduction to one-off travel planning

• The 4 pilot travel plans

• Key findings from pilots

• Potential impact

• Moving forward

How could established travel plan practices work for venues that hold one-off events?

Is there a case for one-off event travel planning?

What type of events are covered?

Process is for venues that hold one-off

events

Why travel plan for a one-off event?

‘The events industry is by its very nature, a throw-away industry. We need to minimise this

where possible’

&

‘A recent survey of music event attendees found 84% were concerned about the

environmental impact of travel to and from such events’

One-off events in London

• Conferences / Exhibitions

o 145 trade events

o 71 consumer shows

o 6.6m visitors to London

o ~14m total event attendees

• Large music event venue: 0.5 million attendees annually

• Typical workplace of 250 staff 56,000 trips

• Medium venue of2000 400,000 trips

Characteristics to consider

• The audience

o Not engaged with venue

o Limited contact opportunity

o Low knowledge of options

o Wide catchment

• The event & venue

o Timings vary

o Space/design limitations

o Event & venue separate

o Ticket purchase

• Regulatory Issues

The 4 pilot travel plansInternational Confex 2008 Valentine “Love Run”Valentine “Love Run”

Carling Academy, Brixton Kentish Town Forum

Approach

Amending and adapting the workplace approach

•Establish objectives and stakeholders

•Baseline (site audit)

•Travel survey

•Initiatives

•Action Plan

•Follow up

Key Issues

Face to face surveying ensures data

Information should be number one priority:

No information provided

Only flight information

Eurostar terminates at Waterloo

Incorrect information

Nothing on walking and cycling

Visitor travel – Origins

• Wide catchment:

• Only 46% for Kentish Town from London

• Only 29% for Brixton from London (17% from overseas)

• 62% for Earls Court directly from their home

• 57% for Kentish Town directly from home

Origins for Brixton Academy

The 4 pilots – key findings

2132289

78

67

55

74

Walk Cycle PublicTrans

Car(driver or

pax)

Confex

Love Run

Brixton

Kentish Tow n

Mode Share (main mode)

Travel Plan Initiatives - Internet

Travel Plan Initiatives – Real Time Info

Initiatives – Facilitating Walking

Initiatives – Facilitating Cycling

The impact of the pilots

Potential Modal Shift:

• Earls Court:3,000,000: annual visitors

• Aim: 3% increase in sustainable travel = 90,000 visitors

• Academy – 15,000 / Forum – 8,000

Other Benefits for the Venue

• Car Parking Management

• Corporate and Social Responsibility

• Increase attractiveness of the venue

Next Steps

Should one-off event travel planning be rolled out further?

• Assessment of the project:• Overall

• Individual travel plans

• Transferable benefits

• Follow up monitoring

• Criteria for site selection

• Amending workplace approach

• Expansion of the impacts of travel planning

damian.price@mottmac.com

Thank you – any questions?