test

Numele elevului________________________ Grupa: ____________________ Anul de studii:________Data:____________________Alege varianta corect:1.Funcia marketingului este:a. cercetarea pieiib. cercetarea preuluic. cercetarea vnzrilord. cercetarea profitului2. Cei 4P include:a.___________b. ___________c.___________ d.___________ 3. Definii noiunea de marketing____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. Ordonai corect etapele cercetrii de markting- Analiza informaiei- elaborarea planului de cercetare- evaluarea rezultatelor de cercetare- identificarea problemei i obiectului cercetrii- culegerea informaiei5.Completai schemaP____________ P _____________

Mixul de marketing_____________ __________________________ ___________________________ ____________________________ _______________ __________________________

P______________ P_____________________________ _____________________________ ______________ ______________ ______________ ______________

6. Completai schema

Sferele de cercetare a marketingului