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Numele elevului________________________ Grupa: ____________________ Anul de studii:________ Data:____________________ Alege varianta corectă: 1.Funcţia marketingului este: a. cercetarea pieţii b. cercetarea preţului c. cercetarea vînzărilor d. cercetarea profitului 2. Cei 4P include: a.___________ b. ___________ c.___________ d.___________ 3. Definiţi noţiunea de marketing ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________ 4. Ordonaţi corect etapele cercetării de markting - Analiza informaţiei - elaborarea planului de cercetare - evaluarea rezultatelor de cercetare - identificarea problemei şi obiectului cercetării - culegerea informaţiei 5.Completaţi schema P____________ P _____________ _____________ _____________ _____________ ______________ _____________ _______________ _____________ _______________ _____________ _____________ P______________ P______________ _______________ ______________ Mixul de marketing

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Numele elevului________________________ Grupa: ____________________ Anul de studii:________Data:____________________Alege varianta corect:1.Funcia marketingului este:a. cercetarea pieiib. cercetarea preuluic. cercetarea vnzrilord. cercetarea profitului2. Cei 4P include:a.___________b. ___________c.___________ d.___________ 3. Definii noiunea de marketing____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. Ordonai corect etapele cercetrii de markting- Analiza informaiei- elaborarea planului de cercetare- evaluarea rezultatelor de cercetare- identificarea problemei i obiectului cercetrii- culegerea informaiei5.Completai schemaP____________ P _____________

Mixul de marketing_____________ __________________________ ___________________________ ____________________________ _______________ __________________________

P______________ P_____________________________ _____________________________ ______________ ______________ ______________ ______________

6. Completai schema

Sferele de cercetare a marketingului


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