telegraaf vrouw online. amsterdam, 21.07.09. telegraaf website. in addition to pages in the...

Post on 20-Jan-2016

230 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

TELEGRAAF

VROUW ONLINE.

AMSTERDAM, 21.07.09

TELEGRAAF WEBSITE. In addition to pages in the newspaper and its own magazine, Telegraaf VROUW also provides

advertisers with an online platform

Telegraaf VROUW attracts 816,000 unique visitors a month, making it the largest women’s site in

the Netherlands*

Telegraaf Vrouw generates 3.1 million pageviews a month*

VROUW NEWSLETTER. The Telegraaf Vrouw newsletter presents the latest news, true stories and background articles for

and about women. It covers a range of diverse topics such as glamour, psychology and

relationships, fashion and beauty and good food and healthy living. Each edition features a special

competition exclusively for newsletter subscribers.

*Source: STIR May 2009

Telegraaf VROUW online

Online visitors profile

36%: aged 35-49 31%: aged 20-34 38%: higher vocational education (HBO) or university education 49%: intermediate vocational education (MBO) 27%: social class B1 21%: social class B2

Source: STIR May 2009

Online advertisingopportunities on VROUW

Besides display advertising, numerous tailor-made solutions for campaigns are also possible.

Promotions are given a prominent position on the website and can be supported with editorial attention.

Display advertising Advertorials Text links Promotional packages Sponsorships Tailor-made solutions

Types of advertising

Banner positions

Large banner 468*60

Leaderboard 728*90

Medium rectangle 300*250

Display advertising

Your commercial message will be approached in an editorial fashion and will be placed among the editorial articles on the VROUW homepage*

Duration: 1 week

Price: € 2,500

Advertorial

* The advertorial will be placed subject to the approval of the editorial staff

Fixed position in the Goodiebar

on each page

Duration: 1 month

Price: € 2,000

Text links

Telegraaf VROUW online is a perfect advertising platform for promotions

Promotions are given a prominent position on the website and can be supported by editorial attention.

Three packages have been compiled especially for VROUW.

Small

Medium

Large

Small

fixed position in the Goodiebar on each page (1) landing page (3) 1 editorial article (2)* duration of listing in Goodiebar: 1 week price: € 4,500 A duration of one week does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

Medium

fixed position in the Goodiebar on each page (1) 2 different advertisements landing page (3) 3 editorial articles (2)* duration: 2 weeks price: € 6,500 A duration of 2 weeks does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

Large

fixed position in the Goodiebar on each page (1) landing page (3) once in ‘Talk of the Town’ (4) 3 editorial articles (2)* duration: 1 month price: € 10,000 A duration of 1 month does not apply to editorial articles. The articles are placed subject to the approval of the editorial staff.

It is also possible to sponsor part of the VROUW website, for example all the sections relating to a certain topic.

Sponsorships are always tailor-made solutions and are determined in consultation.

Example of sponsorship: Sponsoring the weekly menu: a new section within VROUW that is sponsored by an advertiser

Sponsorships or tailor-made solutions

Thank you for your attention!

top related