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Telefónica O2 UK
Why? Why Not? What Next?
Location and date
Bernie McPhillips
Head of Wholesale Partners
Telefónica O2 UK
Contents
About Telefónica
About Telefónica O2 UK
O2 Highlights and Awards
An Incredible Brand
01
The O2 Network
Tariffcom
The Opportunity
Opportunity for Questions
02
03
04
05
06
07
08
1
�Why?
• True wholesale offering
• Access to complete O2 Business portfolio
• Complete customer ownership
• Range of up front bonuses
• Profitable recurring revenue streams
• Healthy margin
• In partnership with Nimans, the UK’s number 1 distributor
• Greater share of customer’s wallet
• Aids retention and future proofs your business
• Locks out the competition
• Customers want “one throat to choke”
The Opportunity
About Telefónica
• 105 million in Europe
• 190 million in Latin America
More than 300 million customers**
* December 2010
** December 2011
• 21 full network operations
• 18 commercial & operational offices
• 5 remote operations
• 129 countries extended MPLS
Operations in 44 countries*
• 31% in Europe
• 68% in Latin America
• 1% in other countries
285,000 employees**
Strong financials**
• Revenues: €62.8 billion
• OIBDA: €20.2 billion
• Net Income: €5.4 billion
A leading company in the global Telco sector
The Telefónica brand has an established role for speaking with institutions, shareholders and investors, multinationals and large
accounts, the community and employees in every country where we
operate.
The Movistar commercial brand is used for mobile, landline and broadband services to consumer and business customers in
Spain and Latin America.
The O2 commercial brand is used for mobile, landline and broadband services to consumer and business customers in the United
Kingdom, Ireland, Germany, Czech Republic and Slovakia.
The VIVO commercial brand is used for mobile, landline and
broadband services to consumer and business customers in Brazil.
About Telefónica Our brands
Terra is the trademark provided for services and internet content in Spain and Latin America.
About O2
• 23m customers
• More than 25m self-service contacts per month
• 12,000 employees
• 450 retail stores
• 3.2m service calls per month
Award-winning network
� Our coverage is very important to us
• We’re spending over £500 million in network
investment this year
• Ofcom puts us at number one for mobile broadband
speed and performance
•Metrico independent testing shows we have the best
overall UK data experience, including web-page
download speed and success
•SIRODA specialise in radio testing and they say we’ve
got the fastest web-page download speed in 12 out of 13
key UK cities.
� And we’re building for the future
• Fast 3G, 4G/LTE trials and O2 Wifi - free wireless
hotspots all over the UK for anyone to use.
We’re proud of our awards
Phone Network of the Year 2011
JD Power - Best Mobile Broadband Provider for the third year in a row 2009, 2010, 2011
Best Network at What Mobile 2011 and Mobile News Awards 2011 & 2012
What makes an award-winning mobile network? One that gives our customers the services they want. Lets everyone do what they need to do. Quickly and easily.
Networks:
Building for now. Planning for the future.
2011 2012 2013
Cornerstone
6 Sector Cells
U900
Boostbox (Femto) Cells
4G
Wifi
LTE – 4G
Our lead is increasing
Customer satisfaction index - how we’re doing
We finished 2011 with a CSI of 77, a drop of 1 point from Q3. However our lead has increased two points over Vodafone and we’ve maintained our 20 point lead over
Orange.
Enterprise CSI – Snapshot of the year
O2 – An Incredible Brand
0% 5% 10% 15% 20% 25% 30% 35% 40%
Is a brand you can trust
Easy to do business with
Best choice for business' of my/our
size
Has excellent UK coverage
Brand you want to be associated with
A brand that understands me & the
way I do business
Is a credible player in the business
market
Offers very good value for money
A brand that looks after its customers
better
Best choice for mobile office solutions
Brand that is a leader in the industry
Shows you how to use your mobile to
stay ahead
Has a fresh approach to business
O2
Vodafone
T-Mobile
Orange
Virgin
3
The world is changing fast
Teens pack nearly 11 hours of entertainment media into 7.5
hours Kaiser Family Foundation 2010
Almost a quarter (22%) of mobile users regularly use multiple screens, including mobiles, TVs and
computers, to access different content at the same timeFuture:Poll 2010
There are now 1.75bn internet users, and they send 247bn emails
each day Internet 2010 in Numbers — Pingdom 2010
By 2020, 450 billion internet transactions will be generated every
dayIDC 2010
Online retail spend continues to grow, with 42.6% of UK consumers now buying online at least once a
week. Average online spend is £71 per monthMarketing with a Digital Heartbeat, Paul Kennedy 2010
Apps market set to be worth over £23 billion in 2015 according to Forrester
ResearchTechRadar March 2011
Every day, 300,000 new users join Twitter TechRadar 2011
Impacting on businesses in four ways
More informed
and higher expectations
Consumer behaviour
Mobile business
Mobile is now a
computing asset
Employee behaviour
Better devices,
more flexibility
IT goes mobile
IT must embrace mobility
Signs of the times...
80% of businesseswill support a workforce using tablets*
2012by 2013by 2014by 2015by
90% of organisationswill support corporate applications on personal devices*
20% of businesseswill not own IT assets**
Mobile phones will overtake PCsas the most common web access device worldwide**
Most IT business caseswill include carbon remediation costs**
Context will be as influential to mobile consumer servicesand relationships as search engines are to the web**
*Gartner’s Top Predictions for IT Organisations and Users, 2011 and Beyond: IT’s Growing Transparency
** Gartner Top End-user Predictions for 2010: Coping with the New Balance of Power
+ tablets, e-readers and
others
A growing trend — with mobile at the centre
Smart devices will continue to be the main driver because they enable anytime, anywhere working
It started with the iPhone
Then android hit the scene
Smart device growth is likely to be the main driver
% of UK
mobile users with a
smartphone**
15%17%
24%
38%
55%
65%
71%
75%
2008 2009 2010 20112012 2013 2014 2015
Consumerisation is forecast to grow
% of UK
businesses FTE using consumer
technology
at work*
2010 2011 2012 2013
30%
25%
20%
15%
10%
5%
*Source : Gartner Group forecast, 2009. **Source : Enders Analysis estimate 4 January 2011. “Smartphone” is defined as a mobile device running an advanced operating system – like
Android.
Who are these flexible workers?
Any employee who works away from a
specific desk or place for a big part of their
working day or week, but still needs to be
connected
At homeHome workers, employees who
work flexible hours, senior
management, long commuters, people
‘on call’
Office roamersHot deskers, people travelling between offices or dipping in and out of the
office
On the roadField force, sales
teams, senior management, long
commuters
In the fieldOperational teams, public sector, front
line, retail managers
The benefits of flexible working
... for your business
The average cost of running a
desk in a UK office today is
£7,000 a year (Work Wise UK).
Flexible working patterns
drive savings on office space
and overheads.
Flexible working is being used
by one fifth of employers to
avoid job cuts*.
Reduce costs
£7000
* Source: Personnel Today, March 2010
The benefits of flexible working
... for your business
94% of flexible workers
report increased productivity
and 65% of managers agree.
The average reported
increase in productivity is
15–20%*.
Increased productivity
15 -20%
* Source: Nortel Networks
The benefits of flexible working
... for your business
Reductions in commuting
mean lower carbon emissions.
Sustainability
Reduced
The benefits of flexible working
... for your business
The average cost of recruiting
a new staff member is around
£6,000. Two thirds of
fathers consider flexible
working important when
looking for a new job (The
Equalities and Human Rights
Commission).
Talent acquisition and retention
2/3
The benefits of flexible working...
... for your businessLegislation
Since April 2009, parents
of children aged up to 16
have
had the legal right to
request flexible working
potentially 4.5
million parents.
The benefits of flexible working
... for your employees
Improve work/life balance
The freedom to manage other commitments and activities
Better health and reduced stress
�Why Not?
• True wholesale offering
• Access to complete O2 Business portfolio
• Complete customer ownership
• Range of up front bonuses
• Profitable recurring revenue streams
• Healthy margin
• In partnership with Nimans, the UK’s number 1 distributor
• Greater share of customer’s wallet
• Aids retention and future proofs your business
• Locks out the competition
• Customers want “one throat to choke”
The Opportunity
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