tedx talk on new beginnings from old ends

Post on 24-May-2015

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his is the presentation that I gave at TEDx Thessaloniki 2014. In it, I cover the concepts of vision, positioning, and networking in helping you succeed at being the best in a market segment, and I talk about some of the cognitive biases that prevent us from quitting and refocusing our efforts when we are not going anywhere. At the end of my presentation, I give an example of how these concepts come together by having created the website - http://www.thesustainablewatercompany.com to showcase how all the concepts come together. For the full blog post with all the description of the content of these slides go here - http://thedrawingboard.me/2014/05/21/new-beginnings-from-old-ends/

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TEDXTHESSALONIKI 2014NEW BEGINNINGS FROM OLD

ENDSCARLOS EDUARDO ESPINAL - @CEE

THE VIOLINHTTP://WWW.SOUNDCLOUD.COM/C3DUARDO

IF YOU KNEW YOU'D BE better off IN THE FUTURE FOR

taking action now, WHAT WOULD YOU DO?

WHAT I DO NOW..

EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO push just a tiny bit longer

THAN MOST.*|

*FROM SETH GODIN'S 'THE DIP'THINK Elon Musk & THE ELECTRIC CAR

EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO quit early and refocus THEIR

EFFORTS ON SOMETHING NEW.*|

THINK Odeo.com & TWITTER

IN BOTH CASES, IT’S ABOUT being the best AT WHAT YOU SET OUT TO DO.*

|THE ART POSITIONINGTHINK Hertz & AVIS

Analysis

IF WE ARE STRUGGLING TO BE the best, WHY DON'T WE TAKE ACTION AND REFOCUS

SOONER?

FIVE REASONS WHY WE DON'T TAKE ACTION SOONER

1- WE SWEAT SUNK COSTS TOO MUCH

TEAM, FAMILY, FRIENDS, INVESTORS, PRODUCT

THE IKEA EFFECT

2- WE FALL SUBJECT TO THE ENDOWMENT & LOSS AVERSION EFFECTS

THINK Holding on to Stock Market Losses

3- WE ACTUALLY DON’T KNOW WHAT WE WANT, SO WE DON’T KNOW IF WE ARE

GETTING IT.WHAT ARE YOUR VALUES, YOUR VISION, AND YOUR GOALS?

4- WE ARE TOO BUSY BELIEVING OTHER PEOPLE'S

STORIESTHINK The Bandwagon Effect

5- WE ARE FEARFUL OF WHAT WILL HAPPEN IN THE FUTURE

... AND YET, DUE TO ADAPTATION, SATISFACTION WILL RETURN TO BASELINETHINK Phillip Brickman, Dan Coates, and Ronnie Janoff-Bulman (1978) + MARTIN SELIGMAN

AGAIN...IF YOU KNEW YOU'D BE better

off IN THE FUTURE, WHAT WOULD YOU DO NOW?

THINGS TO CONSIDER

Before & afterTAKING ACTION

DETERMINE WHAT SUCCESS LOOKS LIKE FOR YOU

EXPLORE YOUR VISION>

THINK Stacy Peralta

SET OUT TO BE SOMETHING FOR SOMEONE...Position-jitsu yourself

...AND DON'T BE EVERYTHING FOR EVERYONE>>

THINK Southwest Airlines

AND IF YOU BELIEVE YOU HAVE A SOLID POSITION & AREN'T COMPROMISING YOUR VISION

BY ALL MEANS PERSEVERE!>>>

DEVELOP A NETWORKTHOSE YOU MEET ALONG THE JOURNEY WILL BE YOUR SAFETY NET

>>>>THINK Vox.io > LAYER.COM

THANK YOU - @CEEIMAGE CREDITS - CC ATTRIBUTION 2.0 GENERIC

VIOLIN IMAGE BY JASON HOLLINGERGOSSIP GIRLS BY ERCWTTMN (RICOSLOUNGE)

ALL OTHER IMAGES - MINE

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