tedx talk on new beginnings from old ends
DESCRIPTION
his is the presentation that I gave at TEDx Thessaloniki 2014. In it, I cover the concepts of vision, positioning, and networking in helping you succeed at being the best in a market segment, and I talk about some of the cognitive biases that prevent us from quitting and refocusing our efforts when we are not going anywhere. At the end of my presentation, I give an example of how these concepts come together by having created the website - http://www.thesustainablewatercompany.com to showcase how all the concepts come together. For the full blog post with all the description of the content of these slides go here - http://thedrawingboard.me/2014/05/21/new-beginnings-from-old-ends/TRANSCRIPT
TEDXTHESSALONIKI 2014NEW BEGINNINGS FROM OLD
ENDSCARLOS EDUARDO ESPINAL - @CEE
THE VIOLINHTTP://WWW.SOUNDCLOUD.COM/C3DUARDO
IF YOU KNEW YOU'D BE better off IN THE FUTURE FOR
taking action now, WHAT WOULD YOU DO?
WHAT I DO NOW..
EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO push just a tiny bit longer
THAN MOST.*|
*FROM SETH GODIN'S 'THE DIP'THINK Elon Musk & THE ELECTRIC CAR
EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO quit early and refocus THEIR
EFFORTS ON SOMETHING NEW.*|
THINK Odeo.com & TWITTER
IN BOTH CASES, IT’S ABOUT being the best AT WHAT YOU SET OUT TO DO.*
|THE ART POSITIONINGTHINK Hertz & AVIS
Analysis
IF WE ARE STRUGGLING TO BE the best, WHY DON'T WE TAKE ACTION AND REFOCUS
SOONER?
FIVE REASONS WHY WE DON'T TAKE ACTION SOONER
1- WE SWEAT SUNK COSTS TOO MUCH
TEAM, FAMILY, FRIENDS, INVESTORS, PRODUCT
THE IKEA EFFECT
2- WE FALL SUBJECT TO THE ENDOWMENT & LOSS AVERSION EFFECTS
THINK Holding on to Stock Market Losses
3- WE ACTUALLY DON’T KNOW WHAT WE WANT, SO WE DON’T KNOW IF WE ARE
GETTING IT.WHAT ARE YOUR VALUES, YOUR VISION, AND YOUR GOALS?
4- WE ARE TOO BUSY BELIEVING OTHER PEOPLE'S
STORIESTHINK The Bandwagon Effect
5- WE ARE FEARFUL OF WHAT WILL HAPPEN IN THE FUTURE
... AND YET, DUE TO ADAPTATION, SATISFACTION WILL RETURN TO BASELINETHINK Phillip Brickman, Dan Coates, and Ronnie Janoff-Bulman (1978) + MARTIN SELIGMAN
AGAIN...IF YOU KNEW YOU'D BE better
off IN THE FUTURE, WHAT WOULD YOU DO NOW?
THINGS TO CONSIDER
Before & afterTAKING ACTION
DETERMINE WHAT SUCCESS LOOKS LIKE FOR YOU
EXPLORE YOUR VISION>
THINK Stacy Peralta
SET OUT TO BE SOMETHING FOR SOMEONE...Position-jitsu yourself
...AND DON'T BE EVERYTHING FOR EVERYONE>>
THINK Southwest Airlines
AND IF YOU BELIEVE YOU HAVE A SOLID POSITION & AREN'T COMPROMISING YOUR VISION
BY ALL MEANS PERSEVERE!>>>
DEVELOP A NETWORKTHOSE YOU MEET ALONG THE JOURNEY WILL BE YOUR SAFETY NET
>>>>THINK Vox.io > LAYER.COM
THANK YOU - @CEEIMAGE CREDITS - CC ATTRIBUTION 2.0 GENERIC
VIOLIN IMAGE BY JASON HOLLINGERGOSSIP GIRLS BY ERCWTTMN (RICOSLOUNGE)
ALL OTHER IMAGES - MINE