technology & innovation

for

Make it Happen

Role of technology for innovation

Ants Marching – Creative Strategies

Vision

Marketing for others is our core service.

Top quality services and high level of delivered products is our daily mission.

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Ants Marching – Services

Creative development of Digital Advertising

Digital strategy & channel planning

Digital media planning, buying

Campaign strategy, management

Campaign tracking and optimisation

Email implementation and management

Email marketing campaign strategy

Mobile marketing

Search engine optimisation (SEO)

Search engine Marketing (PPC)

CRM management and strategy

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Make it Happen: Role of technology for innovation

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Technology &

Leadership

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1981 1990 Now

Innovative Technologies

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The World is going Mobile!

Google Stats - 2011

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The World is going Mobile!

Confidential - © Ants Marching 20128Google Stats - 2011

The World is going Mobile!

Confidential - © Ants Marching 20129Google Stats - 2011

The World is going Mobile!

Confidential - © Ants Marching 201210Google Stats - 2011

The World is going Mobile!

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The World is going Mobile!

Confidential - © Ants Marching 201212Google Stats - 2011

The World is going Mobile!

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Mobile Penetration

Google Stats - 2011

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Mobile Penetration

Google Stats - 2011

How could benefitfrom the mobile trend?

Make It Happen

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NFC – Near Field Communication

• Mobile producers have started installing short range NFC chips on board of their devices mainly to anticipate the demand of touch-less payment capabilities

• One in five smart phones will feature NFC tech by 2014, according to forecasts by Juniper Research

• Not a new technology: used for years as the basis for the London Underground's Oyster cards, where you simply tap your Oyster card on a pad to pay for your journey.

• Chip that allows contactless communicationssimilarly to Bluetooth

• Send information without needing to touch the devices or go through multiple steps setting up a connection.

• Evolution of the radio-frequency identification (RFID)

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Near Field Communication – endlesss use

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NFC in Australia

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Data Collection:• Traffic Statistics• Trends• Road Usage

Push notification to drivers:

• Traffic conditions• Alternative route• Communications bridge with other authorities e.g. Alternative route by public transport

Road Maintenance based on actual usage

What would you do with this information?

Main Road WA & NFC

Targeted advertising

Conclusion

Technologies lead innovations

Innovations lead to leaderships

Leaderships lead to competitive advantage

Questions?

www.antsmarching.com.au+61 (8) 6189 3653info@antsmarching.com.au

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