technocreativity, the next generation

TechnoCreativitythe next generation

#CPEurope

DAVID ALAYÓNCreative engineer · Compulsive cinephileInstrumental melomaniac · Curious photographer

Social NoiseInnovation Director & Partner

HiyalifeTech Consultant & Founding Partner

BizUpBusiness Development Specialist & Co-Founder

ShoppiicProduct Manager & Co-Founder

UP

BIZ

@pisitoenmadrid

What is

TechnoCreativity?

Mark Avnet - Creative Technologist

TechnoCreativity is the deep understanding of the

technology around us with the purpose of reinventing and using it

in a creative way.

CinePrint

What is the problem withTechnoCreativity?

VerbalAnalytical

SymbolicAbstract

TemporalRational

DigitalLogicalLinear

Non verbalSyntheticConcreteAnalogicalTimelessNon rationalSpacialIntuitiveHolistic

intellectual curiosity, ability of association, intuition, sensitivity in the perception of things ...

dispersion, fast lack of motivation, need for solitude, chaotic organization ...

+

-

effectiveness, organization, strategic thinking, analytical skills ...

rigidity, lack of imagination, excessive rationality, tendency to pragmatism...

Techno-Creative

Techno-Creative

The 5 secrets of TechnoCreativity

1. Be an Innovator, an Early Adopter

A private library is not an appendage to stimulate the ego, but a tool for research. Read books are far less valuable than the unread.

(Nicholas Taleb)

Umberto Eco's anti-library

Innovators EarlyAdopters

EarlyMajority

LateMajority Laggards

Roger’s innovation adoption curve(Everett Rogers)

Innovators EarlyAdopters

EarlyMajority

LateMajority Laggards

The Tipping point(Malcolm Gladwell)

TechnoCreative

Coolhunting

Coolhunting is a set of techniques aimed to anticipate the tastes and interests of consumers by looking for trends based on

consumption patterns.

One of the most important factors is traceability, not only to identify trends but knowing where it came from. The information gathering

process is based on identifying sources, differentiate mainstream, trendsetters and opinion leaders, gather information and categorize it.

Netnography

Netnography is a neologism that combines its ethnographic roots with the study of groups, communities or problems using Internet as

a social research field.

1. Detection of trends and fashions (LinkedIn, Twitter, Reddit, Wired UK...)2. Research (Addictomatic, Google Trends for Insights...)3. Monitoring trends (Google Alerts, Push notifications ...)4. Identification of influencers, content curators (Feedly, Flipboard)

TECHNIQUES

2. think outsidethe box

Computer science has to do with computers as well as astronomy is about telescopes.

(Edsger W. Dijkstra)

Strategy vs tactics

Anatomy of a mobile

Front camera

Main camera

Top microphone

Bottom microphone

Speaker

Accelerometer

Compass

Touchscreen

Flash

GPS, 3G, WiFi

Light sensor

Feel Me

Durex Underwear

3. Be a t-shaped talent

It is better to know something of everything than to know everything about one thing.

(Blaise Pascal)

Smart specialization

- Shaped

Broad

Dee

p

Functional or disciplinary skills. Deep knowledge.

Ability to apply knowledge across situations (collaborative, empathetic, proactive)

4. use agilecreativity

There is nothing in the world so useless as doing with great efficiency what should not be done at all

(Peter Drucker)

Lean Philosophy

Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.

“(Wikipedia)

1. The team must work, physically or virtually, located in the same place2. Add technical profiles to the creative team or better... Creative Technologists!3. "Minimum Viable Brief"4. Get real-time insights5. "Idea-thon" (effective creative exercises)6. Iterates and contrasts7. Involve the client in the pilot project

Agile Creativity in 7 steps

5. apply the new rules of creativity

Creativity is to think of new ideas.Innovation is doing new things

(Theodore Levitt)

Entrepreneurship as a lifestyle

3. A few seconds before the epiphany, a brain activity called "gamma-wave rhythm" occurs, generating the highest electrical frequency that the brain may have. It is produced by the generation of new connections between neurons.

1. When we have a problem, the left hemisphere begins to activate nerve cells that begin to dig over all possible combinations to find a solution.

2. Then the brain changes hemisphere (right one) that sees the whole picture and begins to seek associations not seen at first sight.

Gamma-wave rhythm

Gamma waves are produced in moments of relax, for example while you take a hot shower. That's why great ideas emerge in the shower!

1. Blue painted walls (University of British Columbia)2. Take more breaks (Radboud University, Nijmegen)3. Think like a child (North Dakota State University)4. Watch more comedy (Northwestern University, Illinois)5. Work with strangers (Northwestern University, Illinois)6. Be prepared to improvise 7. Channeling creativity (SCAMPER, Six Thinking Hats, Brainwriting)

New rules of creativity

1. Be an Innovator, an Early Adopter2. Think outside the box3. Be a T-Shaped Talent4. Use Agile Creativity5. Apply the new rules of creativity

5 secrets of TechnoCreativity

david.alayon@socialnoise.com@pisitoenmadrid

Thanks!