teacher's india: going social differently
Post on 13-May-2015
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Teacher’s India
Going Social Differently
Why Social Media?
When we began…
What do we talk about?Engaging the Target Audience
Category-specific notes
Tasting notes
Brand History
CocktailsProduct-specific
notes
Responsib
le
Drinking
Category-specific notes
Tasting notes
Brand History
CocktailsProduct-specific
notes
Parties
Event Associations
Responsib
le
Drinking
Category-specific notes
Tasting notes
Brand History
CocktailsProduct-specific
notes
Parties
Event Associations
Us Them
Responsib
le
Drinking
Category-specific notes
Tasting notes
Brand History
CocktailsProduct-specific
notes
Parties
Event Associations
Us Them
Responsib
le
Drinking
Are we on the right track?
How often should we change subjects/themes?
How much should we talk about events?
When’s the right time to post?
How much is too much?
What’s the right tone to address Fans?
How’re the Fans going to react?
How many posts per day?
How often should we change subjects/themes?
When’s the right time to post?
What’s the right tone to address Fans?
There’s no way to know for sure
How’re the Fans going to react?
How many posts per day?
Are we on the right track?
How much should we talk about events?
How much is too much?
3065 Impressions1.27% Feedback
5020 Impressions2.25% Feedback
August 2010
Teacher’s India today1,35,000+ Fans in 7
months
One of the highest user-
bases among Scotch
pages in India
Consistently high
engagement &
Impression ratio
And on
Twitter…
Contagious
Conversations
What We’ve Learnt So Far…
1. Be Relevant, Stay
Relevant
2. Analyze, Learn &
Implement
3. Build A Social Path
Thank you for your time
Shilpa PuriVice President, Publicis Modem
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