tea
Post on 19-Aug-2015
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Demogics:
•Demographic Gender Age
•PsychographicLifestyle
• Geographic
Health Conscious People
Young Urban Professionals
Working Couples
Families
People passionate about taste, flavor, aroma and health
•.
We position ourselves as a product that epitomizes
“Discover Tea as Intended By Nature”.
•.
• Strategy
•Ansoff Matrix
ProductFeatures
Price
Place
Promotion
Profit & Loss Account
Yr 1
Sales Rs.49690800
Cost of purchasing Rs.25200000
Gross profit Rs.24490800
Depreciation Rs.350000
Rent Rs.6000000
Salaries Rs.3600000
Transport charges Rs.1353600
Power and fuel Rs.700000
Packaging material Rs.676800
Marketing expenses Rs.49690800
Miscellaneous expenses Rs.500000
Net profit Rs.-38380400
Break-Even AnalysisSales Rs.49690800
Variable Cost Rs.27930400
Contribution Rs.21760400
Contribution per unit Rs.321.51891
Fixed Cost Rs.60140800
BE units 187052.14 units
BE sales Rs.130936497
BE period 2.6350249 years
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