tasha ray- portfolio early 2012

{ {Tasha Ray{ {PORTFOLIO

I am a confident, motivated designer who believes in perceptive, simple design.

Currently, I’m a third year student on BA Visual Communication at the Arts University College at

Bournemouth.

This portfolio showcases my work- pieces that are not only successful, but also examples of areas of work I hope

to expand on.

I’m especially interested in editorial design, experimental and traditional typography and business identities.

For further work please do not hesitate to find me at;

http://blue-kid.tumblr.com

or you can contact me on;

07780767982or

3204523@live.aucb.ac.uk

{Introduction

{ B O O K C O V E R D E S I G N

O N E F L E W O V E R T H E C U C K O O ’ S N E S T

The brief was to re-design One Flew Over the Cuckoo’s Nest by Ken Kesey for the Penguin Design Award 2012.

I was heavily influenced by the illustrations in the book and the

anti-psychiatry movement that was happening when Kesey wrote it. I used modern art therapy and photography of cracks

to create the cover which represented how society views the characters. The title is printed with spot gloss to create the

different views when holding the cover at different angles and the reviews are larger then normal to represent the good

reputation the book has before the individual reads it.

{O P P O S I T E PA G E : Back cover of One Flew Over The Cuckoo’s Nest T O P R I G H T : Detail of title typography and cover texture B O T T O M R I G H T : Detail of back cover typography and texture

{ B O O K C O V E R D E S I G N

G R A H A M G R E E N E

This brief was to re-design six covers of Graham Greene’s novels. Greene uses a number of different themes through his books, with little poetry. His style is clean and effective,

which inspired me to create these collectable special edition hardbacks. The stripes represent the themes running through

the novel and the colours are appropriate to the subject.

These were printed on textured off-white stock, and the typography would have a spot varnish.

These are different from most covers I’ve seen, and give an

impact on viewing.

{O P P O S I T E PA G E : Back of covers, including blurb and review quote T O P R I G H T : Cover design for The Quiet American by Graham Greene B O T T O M R I G H T : Cover design for Getting to know the General by Graham Greene

{ E X P E R I M E N T A L T Y P O G R A P H Y

R I C K Y T O M L I N S O N N E W S PA P E R

This newspaper explores whether words in print can have

the same impact as the spoken word, using Ricky Tomlinson’s speech at the 2009 Shrewsbury Rally.

I am greatly interested in the English language and the evolution

of speech and words in print. I also used laser-cut MDF and letterpress to create the red stripes.

This was printed as a newspaper to appeal to a wider audience

across classes. It breeds familiarity as it uses the same colours as English tabloids. It eases access of old ideas in a new format.

{O P P O S I T E PA G E : Typographic illustration of clapping T O P R I G H T : Example page B O T T O M R I G H T : Back cover of newspaper with final words by Tomlinson

{ L E T T E R P R E S S &

S C R E E N - P R I N T I N G

I am inspired by traditional methods of print. Creating a

modern design with a classic method, can give it new depth and audience connatations. I enjoy to experiment with typography

and letterpress.

The following letterpress pieces are experimental ways of communicating the words ‘boundary’ and ‘freedom’.

The piece opposite was inspired by Alan Kitching’s work.

{O P P O S I T E PA G E : Freedom letterpress design

T O P R I G H T : Boundary letterpress design B O T T O M R I G H T : Lasercut stamp for Greta Garbo’s ‘With Compliments’ slip; a part of the previous business identity project

{ A 3 P O S T E R

P R O M O T I N G B A V I S U A L C O M M U N I C A T I O N

The brief was to promote the course BA Visual Communication

at the Arts University College at Bournemouth in the form of an A3 poster using your own style of working.

I created an MDF stamp that I would usually use to then

letterpress the final product. However, I left it as a piece of MDF to convey that visual communication can be anything and can be

anywhere. The design is traditional with floral borders and serif typography but it encourages guriella promotion in the form of

‘graffiti’ using this poster as a stamp. It’s very open-ended.

{O P P O S I T E PA G E : Detail of overlapping text

T O P R I G H T : Detail of floral border B O T T O M R I G H T : Detail of different typefaces used

{ B U S I N E S S I D E N T I T Y

G R E T A G A R B O

This brief was to create a business identity for Greta Garbo.

Garbo’s identity focuses on her golden years; silent movies and black & white films. The business card is a cinema ticket stub

with patterns from the Art Deco era. The patterns are from screen-printing borders, which were then vectored and created

into a unique design. This final design was then laser-cut and screen-printed on textured off-white stock.

This style allows for glamour and traditional techniques to

combine, but also the familiarality that Garbo’s fans felt for her. Although a famous recluse, Garbo’s name is still held in high

regard today for her superb acting and strong emotional pieces.

{O P P O S I T E PA G E : Printing detail of compliment slip (designed to look like a silent movie dialogue screen) T O P R I G H T : Letterhead design, using the same textured stock as the business cards B O T T O M R I G H T : Detail of cinema stubs in numerous strips

{{ Tasha Ray {{ PORTFOLIO