target local customers using facebook ads

FacebookBusinessPage

 GraphSearch WordofMouthMarke:ng  FacebookAds

WhyFacebookAds?

•  AgeGroup•  Educa:onLevel•  Gender•  AreasofInterest•  LanguagesSpoken•  Loca:on•  Workplace•  Rela:onshipStatus

•  Behaviors

AppealtoLocalUsers

FacebookOffer•  Getpeopletoclaimyouroffer

FacebookAds•  Boostyourpost•  Sendpeopletoyourwebsite

•  Promoteyourpage•  Reachpeoplenearyourbusiness

•  RaiseaIendanceatyourevent

SaveMoney!

Save$$$bytarge:ngtoyourlocalcustomers

Newsfeed,Mobile&SidebarAds

Newsfeed

Mobile

Sidebar

ComponentsOfYourAd

PostText

Image

HeadlineDescrip:on

BuIonWebsiteURL

Increasecon

versionsonyourweb

site

CreateAdImagefacebook.com/ads/tools/text_overlay

ImageSizeforNewsfeedAd1200X628pixels

The*NEW*FacebookPixel

Step1:CreatethepixelStep2:InstallthecodeonwebsiteStep3:Selectpixelinadset-up

facebook.com/ads/manage

CreateAnEmailFunnel

Ad Landing/SalesPage

Stayintouchviaeamil

YourWebsiteusingaformtocollectemails

OR

Let’sRecap…BeforewejumpintoCREATINGFacebookAds,let’sreviewyourprepwork:1.  Whatisthegoalofyourad?2.  Whowillyouadtarget?3.  Writeheadline,textanddescrip:on.4.  Createimage.5.  Set-upconversionpixel6.  Set-uplandingpage&emailopt-inbox

(ifsendingvisitorstoyourwebsite)

7.  Decideoncampaignbudget

3WaystoCreateAdsAdsManager PowerEditorBoostPost

FacebookAdsManager

Facebook.com/ads/manage

DetermineTypeofAd

Ad#1>ReachPeopleNearYourBusiness

SetLoca:on/Age

Gender/Budget/Schedule

SelectImage(s)

Text/Headline

CallToAc:on

AdvancedOp:ons

MobilePreview

Ad#2>SendPeopleToYourWebsite

FacebookPixel

CreateFacebookPixel

Step1:CreatethepixelStep2:InstallthecodeonwebsiteStep3:Selectpixelinadset-up

Facebook.com/ads/manage

SavedAudiences

CustomAudiences

Loca:on

Loca:on

Age/Gender/Languages

MoreDemographics

Interests

TargetInterest/Pages

Behaviors

FacebookorPartnerCategories

Connec:ons

SaveYourAudience

SetYourBudget

Schedule

Op:miza:onforAdDelivery

BidAmount

WhenYouGetCharged

AdScheduling

DeliveryType/AdSetName

CreateAd

Images/Videos

Text&Links

Headline/Text/CallToAc:on

FacebookAdGuide

hIps://www.facebook.com/business/ads-guide

Benchmarks

AverageBenchmarksCostperclick-engagement$0.10-$1Costperlike:$.25-$1.5Costperclick-webclicks:$0.50-2Costperop:n:$0.50-$5Costpersale-varieswidely

TypicalResultsCTR(Clickthrurate)NewsfeedCTR1.0%isgoodCTR2.0%isbeIerCTR2.1%orhigh=AWESOME

SidebarCTR.07%isgoodCTR.10%isbeIerCTR11%orhigh=AWESOME