tamsen webster - content marketing that pays off, a blueprint
Post on 19-Jun-2015
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A Content Marketing
B LUEP R I N T
SOCIALFRESH WEST 2014 © ORATI UM, LLC 2 014
@tamadear© ORATIUM, LLC 2014
Joe Smith: “How to use one paper towel”
@tamadear© ORATIUM, LLC 2014
Joe Smith: “How to use one paper towel”
@tamadear© ORATIUM, LLC 2014
CONTENT
SEQUENCE
ENGAGEMEN TRIGHTRIGHTRIGHT
@tamadear© ORATIUM, LLC 2014
CONTENTRIGHT
@tamadear© ORATIUM, LLC 2014
KNOW - BEL IEVE - DO
@tamadear© ORATIUM, LLC 2014
WHO is the audience?
@tamadear© ORATIUM, LLC 2014
What do you want them to DO?
@tamadear© ORATIUM, LLC 2014
What PROBLEM will that solve for them?
@tamadear© ORATIUM, LLC 2014
What do you they need to BELIEVE to do it?
@tamadear© ORATIUM, LLC 2014
What do they need to KNOW?
@tamadear© ORATIUM, LLC 2014
SEQUENCERIGHT
@tamadear© ORATIUM, LLC 2014
CON NECT RETR IEVE
P ROCESS
@tamadear© ORATIUM, LLC 2014
What question will this raise?
@tamadear© ORATIUM, LLC 2014
@tamadear© ORATIUM, LLC 2014
ENGAGEMENTRIGHT
@tamadear© ORATIUM, LLC 2014
A B C D
@tamadear© ORATIUM, LLC 2014
@tamadear© ORATIUM, LLC 2014
Attention
@tamadear© ORATIUM, LLC 2014
Time
Attention
@tamadear© ORATIUM, LLC 2014
Time
Attention
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
@tamadear© ORATIUM, LLC 2014
Time
Attention70%
20%
100%
@tamadear© ORATIUM, LLC 2014
ENGAGEMEN TRIGHTSEQUENCERIGHTCONTENTRIGHT
© ORATI UM, LLC 2 014
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