t amenity diversification through cultural tourism

tAMENITY DIVERSIFICATION

THROUGH CULTURAL TOURISM

What do we have, know or make that someone would like to see, experience or buy?

Create Unique Experiences

• Tourists are looking for something special to add to their itinerary.

• Every tribe is unique but it’s up to us to tell our story.

Opportunities

• Arts & Crafts• Dining• Shows/Performances• Events• Tours

Deliver the experience

• They want to taste the food• They want to see how the arts and crafts are

made• They want to stay in traditional dwellings• They want to hear the stories and songs

What will this take?• Data collection• A well thought out plan• Buy-in. (Tribal Council and EM teams)• Willingness to take a chance• Orchestrating a team to execute the

plan

Seek out partnerships

• State Department of Tourism• Convention & Visitor’s Bureau (CVB)• Chamber of Commerce• Other tribes• Schools

Benefits

• Revenue• Create new partnerships• Have a voice in the discussion about

your tribe• Thought leadership

Scale

• Start small• Use existing resources• Test and tweak• Develop bigger initiatives• Integrate other tourism destinations

or experiences

In Focus

• Wisconsin Dells• The Waterpark Capital of the World• Direct visitor spending in Wisconsin

Dells grew to $963.5 million in 2013, while the total impact of tourism, which factors in direct, indirect and induced spending, came in at $1.32 billion.

Ho-Chunk Gaming Wisconsin Dells

Thank you

Ernie Stevens IIINATOWExecutive Director

Collin PriceEntreprenative MediaCEO