systematic innovation to cd

| Copyright 20101

Applying Systematic Innovation to Customer DevelopmentAkkiraju Bhattiprolu (Akki)

Associate Vice President

Broadridge Financial Solutions

akkiraju.bhattiprolu@broadrige.com

Akkiraju Bhattiprolu (Akki)

akkirajub@gmail.com

www.after3beers.com

Twitter : akkirajub

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Views expressed in this

presentation and talk are that of

the presenter. They do not

necessarily reflect the views of his

current or past employers

Disclaimer

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Objective

1. Understand Leap Of Faith

2. Understand Validated Learning

3. Systematic Way To Tackle LOF

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Vinay Dabholkar, Ph.D.Catalign Innovation Consultingvinay@catalign.comhttp://www.catalign.in/

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A startup is a human institution designed to

deliver a new product or service under conditions of

extreme uncertainty.

Nothing to do with size of company, sector of the economy, or industry.

What Is A Startup

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Requirements

Analysis

Design

Develop

Test

Implement

Maintain

Problem : Known

Solution : Known

Waterfall

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Business Analyst Product Owner

Product BacklogUser Stories

XP SCRUM

Problem : Known

Solution : Unknown

Agile

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Shadow Beliefs

1. We Know What Customers Want

2. We Can Accurately Predict The Future

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You Know Your Customer ?

1. Who They Are

2. What They Want

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Leap Of Faith Assumption

Learning PrioritizationOn What Basis ?

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Leap Of Faith AssumptionsNo Data – Pure Gut

And

Crucial To Success

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Minimum Viable Product (MVP)

A Minimum Viable Product has just those features that allow the product to be deployed and no more

Few Users

Feedback & Learning

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Today’s Context

MVP Is Out

Feedback Received

What Next ?

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Case Study

1. Idea• Indian Kids Social Portal• Homework, Peer Groups, Teacher Collaboration

2. Leap Of Faith Assumption (LOF)• Parents Allow Kids To Use Social Networking

(L1)

• Kids Will Like To Interact With Their Teachers (L2)

3. Minimum Viable Product (MVP)• Simple Site With IM To Chat With Classmates

• Create 15 UserIDs Of Known Kids & Teachers

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Feedback

1. My Parents Want To Know Whom I am Chatting With All The Time

2. Teachers Are Too Slow On Chat. They Want To Talk More

3. We Had One Chat Where The Two Teachers Were Arguing

4. Nerds Think This Is Only For Studies

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Step 1: Classify FeedbackBased On Relevance To Leap Of Faith

High

Medium

Low

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Feedback

1. My Parents Want To Know Whom I am Chatting With All The Time

L1 – High (Parents Allow Kids To Use Social Networking)

2. Teachers Are Too Slow On Chat. They Want To Talk More

L2 – High (Kids Will Like To Interact With Their Teachers )

3. We Had One Chat Where The Two Teachers Were Arguing

L2 – Medium (Kids Will Like To Interact With Their Teachers )

4. Nerds Think This Is Only For Studies

NA

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Step 2: Generate Ideas

1. Select Feedback Relevant To HIGH LOF

2. Brainstorm And Generate Ideas

• My parents want to know with whom I am chatting with all the time• L1 - High

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Idea Generation

1. No Black Hats

2. Ignore Limitations

3. Wild Ideas Most Welcome

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1. Daily Chat Record To Parent

2. Parent Can Always Remote Login And Spy On

3. Parents To Approve New Friend Requests

4. Semantic & Sentiment Filter To Prevent Foul Language

• My parents want to know with whom I am chatting with all the time• L1 - High

Ideas

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Idea Selection

1. Which One To Work On?

2. We Can’t Predict Success Of Innovations

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1. At Low-Cost

2. At High-Speed

SelectIdeas

Prototyping

Ideas

POCs

Experiment

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What Is An Experiment ?• Experiment Is About Assumption

Testing

• What Is The Outcome Of An Experiment?

• Learning What Works Under What Context And What Does Not Work

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Long perceived waiting time after 10min

Bank Of America

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Bank of America

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SelectIdeas

Prototyping

Ideas

POCs

Select ideas and generate Low-cost

High-speed experiments

Step 3

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For Your Experiment1. What Is It Validating?

2. What Is The Cost & Speed ?

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• My parents want to know with whom I am chatting with all the time• L1 - High

Ideas

• Daily Chat Record To Parent• Quickly Implement “Persist And Display Chat

On Demand”

• Manually Send Email Of Chat

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1. List LOF Assumptions

2. Build MVP & Collect Feedback

3. Classify Feedback As H,M,L Against LOF

4. Generate Ideas To Improvise For High LOF Feedback

5. Generate Low Cost Experiments To Validate Ideas

6. Build The Validated Feedback And Repeat Process

Recap

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Q & A

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