sweden.se case presentation from wordcamp in krakow

SWEDEN.SE AND PROMOTING SWEDEN USING WORDPRESS

Per Gårdehall, The Swedish InstituteKrakow, September 12, 2015

Sweden in the world

SWEDEN

DENMARK

NORWAYFINLAND

ICELAND

Is a strong global image of a country important?

Sweden’s reputationSweden.se and promoting Sweden using WordPress > Sweden’s reputation

What is sweden.se?• The offical gateway launched in 2002• Joint project involving the Council for the Promotion of Sweden• Sweden’s official digital platform and source for facts about

Sweden• An efficient way of reaching out and an important strategic tool• A summary of what Sweden has to offer and how to find out more

Sweden.se and promoting Sweden using WordPress > What is sweden.se?

Revamped in 2013 - wish list• Relevant content• Great imagery• Open Source (of course!)• Responsive design• Forefront of digital communications• Facts presented in an interesting way• Fast and global access

Sweden.se and promoting Sweden using WordPress > Revamped in 2013 – wish list

A new identity• One identity fits all• International communication• Yellow/blue and a symbol?

Sweden.se and promoting Sweden using WordPress > A new identity

Sweden.se and promoting Sweden using WordPress > The flag – a recognizable symbol

• The flag - a recognizable symbol

Sweden.se and promoting Sweden using WordPress > A new identity

• The primary typeface is Sweden Sans – a classic and timeless typeface that can be used in both digital and analogue formats

The actual site• Launched in November 2013• The CMS is WordPress (Open Source)• Flat design with tags instead of menus• Responsive design - working on all platforms• Fast global hosting in the cloud• Unite the official Swedish organizations promotiong Sweden

abroad

Sweden.se and promoting Sweden using WordPress > The actual site

And here it is…Sweden.se and promoting Sweden using WordPress > And here it is…

Content• Stories• Fact sheets• Quick  facts• Images

Sweden.se and promoting Sweden using WordPress > Content

Sweden in social media• Facebook• Google+• Twitter• YouTube/Vimeo

Sweden.se and promoting Sweden using WordPress > Sweden in socal media

3 million followers in total!

Other languages?Sweden.se and promoting Sweden using WordPress – Other languages?

• In Chinese – sweden.cn – new version summer 2015

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• In Russian and Arabic – new versions 2016

Sweden.cn identity• Reuse the sweden.se identity• Translate existing content• Reuse images from Imagebank Sweden• Responsive design means flat design• Iterative process – the sweden.se setup will work• Team mainly based in Sweden

Sweden.se and promoting Sweden using WordPress – Sweden.cn identity

Internet in China• 700 million Internet users• 80% use smartphones!• New platforms:

• Twitter – Weibo• Facebook – WeChat• YouTube – Yoku• Google - Baidu

What’s next for sweden.se?• Infographics• Custom made storytelling• Use films in storytelling• Gamification• World Wide Web and beyond?

Sweden.se and promoting Sweden using WordPress > What’s next for sweden.se?

WordPress - the right choice?Sweden.se and promoting Sweden using WordPress > Word – the right coice?

Yes!

Why WordPress?• Easy, intuitive and fun to use for editors• Open Source• Affordable• Development and plugins• Simplicity and SEO friendly

MORE INFORMATION:• per.gardehall@si.se• sweden.se /  sweden.cn /  ar.sweden.cn• si.se• curatorsofsweden.com /  @sweden

PHOTO  CREDITSPage  3  – Staffan  Widstrand,  Sonia  Jansson  and  Lena  Granefelt

/  imagebank.sweden.seCreative Commons /  Flickr

Page  5  – Photo  of ABBA  ©  ABBA  The  Museum  Photo  of Olof  Palme  by  Hans  Hemlin

Carl Klingberg Lead developer

Linus Wallen Project manager

About Fröjd agency

- Full service web agency

- Active since: 2006

- 18 employees and growing

- Location: Stockholm with a sister agency in St. Petersburg

We are:

- Full stack developers

- Tech-savvy art directors

- Project managers with technical background

- Platform independent

- Wordpress 45%

- EPiServer 25%

- Django 15%

- Node.JS 5%

- Drupal 5%

- Other 5%

Sweden.se challenges:

- Create customized articles.

- Group articles like chapters.

- Embed facts into the articles.

- Implement fully customized content within the solution.

- Advanced search.

- High performance through out the world.

Working with WP and big projects:

- Take your time to plan the architecture before the developing starts.

- Use a common standard for CSS, php and commenting, both within the project and when versioning.

- Control your architecture and your plugins.

- Control your architecture and your plugins!!!

- Control your architecture and your plugins!!!

- No seriously… control your architecture and your plugins!!!

Our plugin checklist:

1. Is it version controlled and stable?

2. Is there a vivid community around it?

3. Does it have a track record?

4. Is it adding extra database queries?

5. Is it performing remote requests?

6. Is it loading A LOT of script and styles on every page?

7. Does it perform complex operations?

8. Does it do one thing, or fifty?

Article Segments:

Building Articles:

Content control:

Collections:

Quick facts about Sweden:

Customized content:

Sorting:

Performance globally:

Thank you for listening!

Linus Wallen / Project manager +46 735 23 25 26 linus.wallen@frojd.se

LinkedIn: /linuswallen

Fröjd Interactive Adolf Fredriks Kyrkogata 12 111 37 Stockholm Sweden

Contact Office Links

Twitter (Agency): @FrojdAgency Twitter (Tech): @Frojd_labs www.frojd.se