sustainable packaging in carlsberg group
Post on 09-May-2015
812 Views
Preview:
DESCRIPTION
TRANSCRIPT
Sustainable packaging in Carlsberg Group
Group CSR and Public Affairs
October 2013
Simon Hoffmeyer Boas, Senior CSR Manager
Agenda
Page 2
1. Introduction to Carlsberg Group & CSR
2. Sustainable packaging in Carlsberg Group
3
This is Carlsberg Group today
No. 1 in Northern & Eastern Europe and fourth largest brewer in the world
500 different beer brands
41,000 employees on three continents
36,000,000,000 bottles of beer sold in 2012
150 Markets around the world
4
Founded in 1847 on a passion for beer, science and art
1847 JC Jacobsen founds
the Carlsberg Brewery on a hill outside of Copenhagen
1882 JC’s son Carl
Jacobsen builds his own brewery next to his father’s and calls it ”New Carlsberg”.
1868 Carlsberg has
international ambitions from the beginning and Exports it’s first barrel of beer to Scotland in 1868
1904 The famous Carlsberg
logo is designet by architect Thorvald Bindesbøll. This logo is still used today.
JC Jacobsen has great ambitions for his brewery and to make sure his beer is brewed to the highest scientific standards he establishes the Carlsberg Laboratory.
Carl Jacobsen has a great passion for art and architecture and creates many spectacular buildings for his brewery. One of these is the impressive Elephant Gate welcoming visitors to his brewery.
Carlsberg Group owns 4 of the top-10 beer brands in Europe
5
1 Heineken 12.6
2 Baltika 12.6
3 Efes 9.9
4 Carlsberg 9.2
5 Chernigivske 7.4
6 Amstel 7.0
7 Obolon 6.8
8 Tuborg 6.7
9 Carling 6.5
10 Kronenbourg 6.4
Source: Canadean Wisdom, 22 February 2013
Top 10 Beer Brands in Europe 2012 (million hl)
CSR is part of business strategy
Carlsberg group strategy Carlsberg CSR vision
Carlsberg CSR approach
Focus areas for 2013 to support position as the world’s most efficient brewer on water, energy & CO2 emissions
Carlsberg CSR approach
GREEN BREWER SUSTAINABLE PACKAGING
RESPONSIBLE DRINKING
Agenda
Page 8
1. Introduction to Carlsberg Group
2. Sustainable packaging in Carlsberg Group
9
Within sustainable packaging we apply 4 different approaches
Reduce weight or change to lower environmental impact packaging
Increase re-use of packaging materials, main focus on glass bottles
Encourage consumers to recycle packaging and increase the amount of recycled content in new packaging
Re-think packaging and waste, for example recycling of packaging materials by channelling the material into other products.
The Sustainable Packaging Programme has 3 pillars
“Reduce environmental impact and weight of primary and secondary packaging”
“Accelerate sustainable packaging innovations and explore new areas to reduce impact”
“Increase awareness of sustainable packaging and promote recycling among consumers and customers”
Objective
Performance improvements
REDUCE & REUSE
Innovation
RETHINK
Awareness and advocacy
RECYCLE Work stream
Summary of Carlsberg’s work on sustainable packaging
• We are integrating CSR into the business
Sustainable business development
• We take the life cycle impact of our packaging into
account when making new packaging
• We are working with the Cradle-to-Cradle design
perspective to prepare our packaging for re-entry into
another life cycle
• The consumers are key in achieving high
environmental standards
Page 11
12
Carlsberg Group CSR Report 2012 available online at: www.carlsberggroup.com/csr
top related