susanne wrighton, karl reiter. socialisation towards motorised traffic
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Susanne Wrighton, Karl Reiter
Susanne Wrighton, Karl Reiter
Susanne Wrighton, Karl Reiter
Socialisation towards motorised traffic
Susanne Wrighton, Karl Reiter
3 - 4 trips1 - 2 activities1h travel time
3 - 4 trips1 - 2 activities1h travel time
3 - 4 trips1 - 2 activities1h travel time
Urs from ZürichWim from Groningen Barbara from Bochum
3 - 4 trips1 - 2 activities1h travel time
Average fuel consumption liter per person and year
310
1010440
Petros aus Nicosia
1480
Susanne Wrighton, Karl Reiter
Mobility is something that can be controlled
Percentages of tripsNicosia
Susanne Wrighton, Karl Reiter
death through road accidents 7.217
death through traffic-causedemissions 28.000
death through lack of physical activities
42.000
Traffic-caused deaths
in Austria, Switzerland and France (2003)
Susanne Wrighton, Karl Reiter
17%
51%
32%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
Öffentlicher Verkehr
trips budget for advertising
8%
91%
1%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
SPLIT OF TOYS
toys in a child's room
8%
66%
26%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
ADVERTISINGSPLIT
MODALSPLIT
Susanne Wrighton, Karl Reiter
Things we see, learn, experience as Things we see, learn, experience as children influence our behaviour as children influence our behaviour as
adultsadultsBAMBINI – Application
areas will therefore target:
• Home Zones
• Toys, books and accessories
• Kindergartens
• Day Care Centres/Crèches
• Pre-birth and early months
Susanne Wrighton, Karl Reiter
Children streets
Susanne Wrighton, Karl Reiter
Toys & Books
Susanne Wrighton, Karl Reiter
Trip to the kindergarten and Crèche
Susanne Wrighton, Karl Reiter
Kindergarten Programme:Certificate „I can bike“ Picture stories concerning cycling
Susanne Wrighton, Karl Reiter
Pre-birth early months
Susanne Wrighton, Karl Reiter
Possible contents of pre-birth courses concerning mobility
•Information on possibilities to carry the baby using baby slings and tying instructions
•Exercises how to handle a baby sling
•Consumer test of baby buggies
•Transport the baby in a bicycle trailer or seat
•Information about baby bicycle seats
•Public Transport
and babies
Susanne Wrighton, Karl Reiter
Carrying your baby close to your body• is beneficial for the psychological
and affective development of a child
• Aids the motor development of the child
• Can help with light forms of congenital dysplasia of the hip
• Communicates a feeling of security to the child
• Enables parents to take care of everday chores while being easy on their back
Susanne Wrighton, Karl Reiter
Prebirth and early months• Contact established with EKIZ (Parent-Child-
Centres to:– Inform parents about BAMBINI issues during ante-
natal classes and on other events organised by the centre
– Distribute BABMBINI brochure
• Contact established with Styrian government to distribute BAMBINI information as:– Elternbrief (around 7000 distributed per year)– Publication of BAMBINI-related articles on website
Susanne Wrighton, Karl Reiter
Thank you for your attention!
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