supercharge your strategy with video

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Supercharge your Strategy with VideoWillem ChallengerAccount Executive, EMEA @wilemchallenger

Brightcove Inc.

Online Video is Everywhere

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Video represents the majority of traffic on the web today – and it is growing! Video is exploding on mobile devices Video is proliferating on social media services: Facebook, Twitter, Snapchat, etc.

Why?Impactful in engaging peopleRapid technological innovations: bandwidth, improving tools / standards for creation, distribution, management

Brightcove Inc.

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Video Drives Marketing Results

• 157% increase in organic traffic• 105% increase in time on site• 2 x conversion rate of pages without

video

Brightcove Inc.

Let’s look at some examples…

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Video Increases Awareness

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Video Encourages Engagement

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Portals

Playlists Increase Viewing Time

Endscreen Playlists

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Video Moves Conversion

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Video Moves Retention & Advocacy

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User Generated Content

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User Generated Content

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Customer Support

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How Do YouKnow If This Is Success?

Best Practices

Macro level analytics Total viewsPlay ratesDevice typesReferral sourcesMicro level analyticsEngagement ratesTime viewed

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Brightcove Video Marketing Suite