summer snowboarding blog by kararennie
Post on 22-Apr-2015
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Overview
• Perspective• Blog Topic• Persona• Blog Post Titles• Social Media• Stats• Recommendations• Rationale
Perspective• Importance of Internet marketing• 2,280 million users (32.7%)• Websites/micro sites• Landing pads• Apps• SEO• PPC• Banners• Email Marketing• Viral Marketing• Social Media• Games• Web 2.0 • Traffic Driving• Classifieds
Why Use it?•Effective, economic and measurable alternative to other media forms Successful Companies•Google•iTunes•Amazon
•Online advertising highest increase of advertising investment•$31.3 billion spend on online advertising in 2011
Importance of Internet Marketing
Reason for Summer Snowboarding
Persona• Snowboarders age 15 - 30• Income – low - moderate• Education – high school or
college• Work – no job, or part-time
job• Gender – Male and Female• Home life – live with parents
or renting • Hobbies – sports and exercise• Values – friends, family,
health, fun
Post Titles
Social Media
Performance
• Google Analytics• Twitter• Facebook• YouTube• Pintrest• Hubspot Grader
Blog Stats
Blogger Stats
Audience
Twitter Counter
Facebook Insights
YouTube Channel
Pintrest
Social Bookmarks
Business Review• Key Learnings• Blog – more views from people
who are targeted (FB)• Facebook –Post continuously on
ALL referral websites (FB, Twitter)
• Twitter – more followers after sharing or tagging others
• YouTube – views and subscriptions on uploaded videos
• Pintrest – post interesting pictures from each post
• Social Bookmarks – Post each page
Indicated Actions•Blog - Titles, tags and content •Facebook - Tag, post, share and Tag•Twitter - #hashtag related companies or people, link to blog•YouTube - Upload YOUR OWN videos, link to blog, share•Pintrest - Pin interesting pics direct from blog•Keep posting newsworthy posts on bookmarks
Recommendations
• Website – Yes, recommended• Blog – I made changes to the post titles to be a
little bit more interesting• SEO – Tagging/keywords, Interesting titles,
domain name, optimize content, easy to navigate through
• Display Ad – Ads with pictures • Email – professional, newsworthy, informative,
not spam, unsubscribe button
1. Snowboardermag.com2. Twsnow.com• Sbcmedia.com• Sbcwomen.com• Sbcresortguide.com
6. Highcascade.com7. windells.com8. Campofchampions.com9. Sassglobaltravel.com10. Yobeat.com
PPC Ads and Display Ads
PRA press release will informreaders of the existence of
your website or blog and letthem know what’s
Important or newsworthy.
E-Mail Marketing
An E-mail campaign should offer the reader something that will drive them to your website.
E-mails should have a visual appealand text that gets to the point but also entices the reader to “learn more”.
E-mails should be consistent with yourwebsite or blog for more appeal and less confusion.
Mobile Marketing
Mobile apps for your website or blogshould be simple to use as well aseasy to navigate through.
Visuals and bold titles help readers to find their way around easy.
Keep the app consistent with your blog or website.
Thanks for listening!
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