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Maslow·s Theory of Human Motivation
PRESENTED By:
SUMIT SABLOKBBA 1stSEM
TEACHER: MR RAKESH MIDHA
SUBMITT DATE: 24:12:2010
PROJECT OF
PRINCIPALOF
MANAGEMENT
OM SAI RAM
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1. What is motivation?
2. Why motivation?
3. Importance of motivation
4. Better motivation
5. How to be motivated?
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What is MotivationAn inferred process within
an animal or an individualthat causes that organism
to move towards a goal
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MOTIVATION-DEFINED� Motivation is the set of reasons that determines one
to engage in a particular behavior. The term isgenerally used for human motivation but,
theoretically, it can be used to describe the causesfor animal behavior as well. This article refers tohuman motivation. According to various theories,
motivation may be rooted in the basic need tominimize physical pain and maximize pleasure, or it
may include specific needs such as eating and resting,or a desired object, hobby, goal, state of being, ideal,or it may be attributed to less-apparent reasons such
as altruism, morality, or avoiding mortality.
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Motivation can be defined as a process ofsimulating people to act for the purpose of
achieving desired goals.
1. Motivation can be defined as a willingnessto expand energy, to achieve a goal or areward« By- Dala Breachus
2. Motivation is the term employed generallyfor the phenomena involved in the operation
of incentives or drives« By- James Draver
3. Motivation refers to the way in whichurges, drives, desires, aspirations, needsdirects control or explain the behaviour of
human beings« By- D.E. McFarland
DEFINITIONS
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Motivational cycle
Goal
Need, Drive
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If we fulfill our needs at one
level, then we can focus onsatisfying the need on the
next higher level
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Self actualized characteristics
Perceive reality accurately
Tolerate uncertainty
Accept oneself without guilt or anxiety
Solve problems effectively
Possess a strong social awareness
Develop meaningful interpersonal
relationships
Relatively independent of environment
& culture
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Self Motivation
� Do it now
� Break up the task into small steps
� Don¶t wait for mood or inspiration
� Start action
� Solutions will follow if you try
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Motivational strategies
Find new skills
Develop & train them
Get feedback on their performance
Expand their ability to work
Rotate their work
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Motivational techniquesLeads them
Real examples are quicker than advice
Way to influencing people
Appeal to benefits
Can motivate
Mutual benefits to both of you
Appeal to emotionsPeople act quickly to emotions
Positive manner
Sustained by repeated inputs
Appeal to needs & wantsbasic needs satisfaction
Creative expression, recognition & challenges & love
Appeal to expertise
Abilities enhance his self-worth
Put best effort to seek approval
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How to achieve success
Responsibility ±not blaming anything
Hard work ± ready to work in any time
Character ± values, beliefs & personality of you
Rig ht time- ready to do at right time
P er sistence- failing also a step to success
C r eativity ± excellence of his effort
C ommitment ± winning edge
Lear ning - life long process
P l anning - exact
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MOTIVATIONAL CONCEPTS
1: Rewards can also be organized as extrinsic or intrinsic.Extrinsic rewards are external to the person; for
example, praise or money. Intrinsic rewards are internalto the person; for example, satisfaction or a feeling of
accomplishment.
2: A reinforcer is different from reward, in thatreinforcement is intended to create a measured
increase in the rate of a desirable behavior followingthe addition of something to the environment.
3: Some authors distinguish between two forms of intrinsicmotivation: one based on enjoyment, the other on
obligation. In this context, obligation refers to motivationbased on what an individual thinks ought to be done. For instance, a feeling of responsibility for a mission may lead
to helping others beyond what is easily observable,rewarded, or fun.
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MASLOW·S
HIERARCHY·S NEEDS1. Self actualization ² need to grow and use abilities to the fullest;highest need.
2. Esteem ² need for respect, prestige, and recognition from
others as well as self esteem and personal sense of competence.
3. Social ² need for love, affection, and belongingness in one·srelationships with others.
4. Safety ² need for security, protection, and stability in thepersonal events of everyday life.
5. Physiological ² most basic of human needs; need for food, water,and sustenance.Using this theory, managers can use the
hierarchy to motivate people by satisfying the most important
needs..
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Maslow¶sMaslow¶s
HierarchyHierarchy
of Needsof Needs
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� Dislike work ±will avoid it
� Must be coerced, controlled,
directed, or threatened with
punishment
� Prefer direction, avoid
responsibility, little ambition, want
security
Theory X Assumptions
� Do not dislike work
� Self direction and self control
� Seek responsibility
� Imagination, creativity widely
distributed
� Intellectual potential only
partially utilized
Theory Y Assumptions
Douglas McGregor Theory X & YDouglas McGregor Theory X & Y
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Questionnaire
What¶s important to you at work?
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Contrasting Views of Satisfaction
and Dissatisfaction
Satisfaction Dissatisfaction
Traditional view
Satisfaction No satisfaction
Herzberg's view
No dissatisfaction Dissatisfaction
Hygiene Factors
Motivators
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Dissatisfaction
and
demotivation
Not dissatisfied
but
not motivated
Positive
satisfaction
and motivation
Hygiene Factors
�Company policies
�Quality of supervision
�Relations with others
�Personal life
�Rate of pay
�Job security
�Working conditions
Motivational Factors
�Achievement�Career advancement
�Personal growth
�Job interest
�Recognition
�Responsibility
Herzberg¶s Two-Factor Theory
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Begin with the end in mind
What are your talents?
What is your ultimate career goal?
What can you achieve in 3
years?
What are your personal goals?
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Thank you! For giving your precious time«««
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