sugcon talk: blogging on sitecore or wordpress

Organized by the Community, for the Community.

WHY PICK THE SITECORE BLOG OVER A WORDPRESS BLOG

By @ctrappe

Authenticstorytelling.net/sugcon-na

Organized by the Community, for the Community.

HI, I’M @CTRAPPE

Top healthcare social media influencer

Top content marketer

Global speaker

Leads healthcare content marketing team

SUGCON NORTH AMERICA 2015 2

#SUGCON@CTRAPPE

Organized by the Community, for the Community.

RULES

• I’m live tweeting this. Feel free to join me.• Questions? Please ask ‘em.• Everything is on the record: Blog,

tweeting, etc. Please send links!

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

PLEASE USE THE HASHTAG!

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#Sugcon

Organized by the Community, for the Community.

WHY BLOGGING?

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

BLOGGING

• Focused• Educational• Informational• Ongoing• Conversational

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

THE CONTENT INC. MODEL

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

BLOGGING NEXT STEPS

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

SITECORE VS. WORDPRESS

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vs.

#SUGCON@CTRAPPE

Organized by the Community, for the Community.

NOT VERSUS, BUT DIFFERENT AUDIENCES

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Organized by the Community, for the Community. 11

Organized by the Community, for the Community.

THERE’S LIKELY A PLUGIN FOR THATBUT …

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

IT’S ALL ABOUT ME (AKA THE AUDIENCE)

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Organized by the Community, for the Community.

SINCE IT’S ALL ABOUT ME…

Getting me the right content specific to me when it benefits me the most will set you apart!

(Me = your target audience)

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

RELEVANT CONTENT

Blog content can become more relevant and gently push people through the funnel.

Everything is integrated.

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

TIE IN WITH E-NEWSLETTER

• Email is not dead.• Personalization can be used here and tied

to site.• Repurpose blog content.

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#SUGCON@CTRAPPE

Organized by the Community, for the Community. 17

Organized by the Community, for the Community. 18

Organized by the Community, for the Community. 19

Organized by the Community, for the Community.

NEXT STEPS: TIE IN WITH SOCIAL

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

THE EVOLUTION OF PERSONALIZATION

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Persona 1 Persona 2 Persona 3

#SUGCON@CTRAPPE

Organized by the Community, for the Community.

THE EVOLUTION OF PERSONALIZATION

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Persona 1 Persona 2 Persona 3

Content

Content

Content

Content

Content

Content

Content

Organized by the Community, for the Community.

THE EVOLUTION OF PERSONALIZATION

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Me = each person

Content

Content

Content

Content

Content

Content

Content

Organized by the Community, for the Community.

BUT ….

Technology is a tool … not an end-all to engagement.

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

STILL HAVE TO TELL GOOD STORIES!

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

GOOD STORIES ARE…

• Relevant• Educational• Inspiring• Include conflict• Entertaining• Shared constantly (and people won’t

mind)

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#SUGCON@CTRAPPE

Organized by the Community, for the Community.

Create Once, Publish Everywhere

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Organized by the Community, for the Community.

GOOD STORIES BECOME GREAT…

When they are served to people at the right time (aka personalization)

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Organized by the Community, for the Community.SUGCON NORTH AMERICA 2015 29

QUESTIONS? COMMENTS?

Organized by the Community, for the Community.

PLEASE RATE THIS SESSION…

Text your rating to 319-389-9853 now…

5- Fantastic4 – Pretty good

3 – So-so2 – Who cares?

1 – A waste of my time

Slides: AuthenticStorytelling.net/sugcon-na

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