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Successful Social Media Marketing Strategies That Supercharge Engagement
May 23, 2019
The Informed Banker Speaker Series
The content for this presentation was created by Alexandra Gekas. The views and opinions expressed herein are those of the author, Alexandra Gekas,and do not necessarily reflect those of Harland Clarke.
Presenters
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Alexandra GekasVice President, Marketing & EngagementCallahan & Associates
Moderator
Christine AhlgrenDirector, Strategic Business AlliancesHarland Clarke
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GOOD NEWS IS…YOU HAVE THE HOV LANE
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HUMANIZE OPTIMIZE VISUALIZE
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• Be authentic and relatable
• Showcase employees AND management
• Connect with your community
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HUMANIZE YOUR VOICE
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OPTIMIZE YOUR CONTENT
• Know your audience first
• Determine your content mix
• Write killer headlines and captions
• Follow size guidelines by platform
• Create a consistent look on social
• Choose the right editing and filters
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VISUALIZE YOUR BRAND
EXAMPLES OF ENGAGING POSTS
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NOSTALGIC
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ASPIRATIONAL
WITTY
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SIMPLE ANIMATION
REAL-LIFE PERSPECTIVES
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OFFICE HOURS
QUIZZES & TRIVIA
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EXPERT INSIGHTS
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CONTESTS
POLLS
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QUESTIONS
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RESEARCH
HOLIDAYS
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PROMOTION
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DE-MYSTIFY MANAGEMENT
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PEOPLE POWER
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ON THE GROUND
PERSONAL TOUCH
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SPOTLIGHT LOCAL
HUMANIZE OPTIMIZE VISUALIZE
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Q&A Wrap Up
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Alexandra GekasVice President, Marketing & Engagement | linkedin.com/in/Alexandra-gekas
Christine AhlgrenDirector, Strategic Business Alliances , Harland Clarke
Presentation materials and video replay will be provided within one week.
www.harlandclarke.com/webcasts
The content for this presentation was created by Alexandra Gekas.The views and opinions expressed herein are those of the author, Alexandra Gekas, and do not necessarily reflect those of Harland Clarke.
harlandclarke.com/LinkedIn
harlandclarke.com/Twitter
The Informed Banker Speaker Series
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