strategy in to action

Strategy Strategy in to actionin to action

Introduction

Strengths

• Diversification• Reputation• High Skills recourses• Positive perception towards Cricket• Standard Cricket grounds

Weaknesses

1. Weak financial position and due that lack of operational and strategic plans

2. Instability and Inefficient administration

3. No clear vision and strategy that is universally understood

4. Limited capacity/capabilities/competencies (process and people) and staff not powered to run the operations

Weaknesses…….

5. The high performance training facilities are not up to the expected international standards with no indoor facilities and insufficient focus on the science and medical aspects necessary in contemporary international sport

Oppertunities

• Good trend for women cricket• Good domestic young players(rural)• Can have similar tournament

(T20,IPL)• Large no of Cricket Fans

Threats

• Political influences• Burden of debtors

Recommendations

• VisionTo be the best cricket team in the

world• MissionTo produce quality players and meet

the current and future challenges of international cricket,

Recommendations……

Financial• Put Fans First -Maximize Sri Lankan

passion for cricket, specially emphasize on test cricket

• Go for long-term ‘soft’ loans with low interest rates

Recommendations……

Team Performance

• Invest on proper trainers• Encourage for test matches• Increasing the number of domestic

tournaments

Recommendations……

Administration• Develop a clear and well understood

vision and strategy for cricket in Sri Lanka.

• Provide world-class leadership and management and unify Australian Cricket – Appoint correct person to positions

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