strategic plan overview - canberra business chamber · strategic plan overview...
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November 2015 – November 2018
Strategic Plan Overview
canberrabusiness.com
Canberra Business Chamber is the ACT Canberra Region’s leading business organisation
canberrabusiness.com
We support our members to achieve business success with services including: • Seminars, workshops and training courses
for businesses at all stages
• Information and personalised advice
• Workplace Relations Advice Service
• Regular networking functions
• Representing member interests to key decision makers of ACT, NSW and Federal Governments
• Advocating for projects and policies that support business opportunities and economic development in the region
Canberra Business Chamber is also contracted by government to provide business programs for ACT business, including: • Export Ready and Trade Mission Programs
/ TradeStart Network / ACT Chief Minister’s Export Awards
• Capital Metro Business Link Program
• Brand Canberra
• Healthy Weight and Healthier Work Places
• Sustainability projects
• Apprentice Wage Advice Line
canberrabusiness.com
Canberra Business Chamber Mission
Canberra Business ChamberGoals
We support business growth by connecting, advising and educating our members and by advocating for policy and investment decisions which will facilitate economic development in the Canberra region.
1. To grow and diversify the membership base2. To connect, advise and support our members to achieve business success3. To expand regional engagement4. To advocate effectively with credible policy proposals5. To operate sustainably and efficiently
Our Vision for Canberra Business Chamber in 2018:
Respected, influential and innovative, Canberra Business Chamber is the leading voice of business in a growing regional economy with increasing global reach.
Our ValuesCanberra Business Chamber leadership and staff:• Are respectful and responsive to all our members and our wider stakeholders• Demonstrate professionalism and integrity in all aspects of our work• Encourage innovative thinking and effective use of technologies to enhance
operations• Support professional development and lifelong learning for our staff• Celebrate and promote the successes of our members, our organisation, and the
Canberra Region economy
canberrabusiness.com
Key StrategiesGoal Key StrategiesTo grow and diversify the membership base • Increase sales focus to achieve 1000 new members
by 2018• Maintain high levels of member retention and increase
member engagement • Review and refine membership packages and value
proposition • Tailor communications and information provision
based on member needs and interests • Promote Canberra Business Chamber’s range of
services and reach to external stakeholders and potential members
• Understand member needs and track changes over time
To connect, advise and support our members to achieve business success
• Provide education events programs which are relevant, effective and valued by our members
• Deliver government-funded programs effectively to support member needs
• Increase networking, service and access opportunities for members
• Support members to access new business opportunities
• Restructure Workplace Relations to provide combination of member service and fee for service work
To expand regional engagement • Explore opportunities for increased liaison with and support for regional Councils
• Facilitate regional involvement in ACT Government trade activity
• Support regions on key policy issuesTo advocate effectively with credible policy proposals • Increase policy and research depth
• Clearly define priority policy agenda• Increase strength by partnering• Communicate regularly and effectively
To operate sustainably and efficiently • Become more sales focused, with goal of recruiting 1000 new members by November 2018
• Effectively manage the transition process for on-boarding new governvment-funded programs
• Build our reputation with government for delivery of high quality government-funded programs
• Investigate additional revenue stream opportunities• Increase administrative efficiency• Manage risk• Communicate effectively and raise the profile of the
organisation
canberrabusiness.com
Canberra Business Chamber LimitedGround Floor, Nouvelle House, 216 Northbourne Ave,Braddon ACT 2612(02) 6247 4199info@canberrabusiness.com
Canberra Business ChamberBoard of Directors
Ms Robyn Hendry CEO, Canberra Business Chamber
Mr Glenn Keys Chairman CEO, Aspen Medical
Mr Archie Tsirimokos Deputy Chair Managing Partner, Meyer Vandenberg Lawyers
Mr Greg Castle Treasurer Managing Partner, CanChina Group
Mr Col Alexander Managing Director and CEO, CIC Australia Ltd.
Mr Keith Cantlie Principal, Cantlie
Ms Louise Hughes CEO, SRC Solutions
Ms Michelle Melbourne Co-Founder, Intelledox
Cr Tim Overall Mayor at Queanbeyan City Council
Mr Craig Sloan Partner, KPMG
Mr James Willson Managing Director, Cre8ive
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