strategic managment at pel

Strategic ManagementGroup Members

Muhammad Sajjad BSME-01113138

Moeez Ahmed BSME-01113018

Syed Azmat Shah BSME-01113112

Hafiz Sarmad BSME-01113100

Pak Elektron Ltd. is one of the oldest and amongst the

leading Home Appliances Manufacturer and Distributor in

Pakistan.

The company has an annual turn over of Rs 13.9 billion.

PEL is the pioneer manufacturer of electrical goods in

Pakistan.

It was established in 1956 in technical collaboration with

M/s AEG of Germany.

In October 1978, the company was taken over by Saigol

Group of Companies.

Since its inception, the company has always been

contributing towards the advancement and development of

the engineering sector in Pakistan.

VISION

“To excel in providing engineering goods and services through

continuous improvement.”

Mission To provide quality products & services to the complete

satisfaction of our customers and maximize returns for all

stakeholders through optimal use of resources.

To focus on personal development of our Human Resource

to meet future challenges.

To promote good governance, corporate values and a safe

working environment.

The PEL comprises two divisions

Appliances Division

Power Division

PEL was 16th

Company in Pakistan, which got ISO 9002

Certification in 1997, since then PEL Management is

applying this International Standard Practices for Effectively

Managing Quality of Products and Services that Company

Offers.

Moeez AhmedBSME-01113018

CEO is the main controller of the whole organization. Heads of

all departments directly reports to CEO. These people are

mainly involved in policy creation of the company. All the major

operation of the company go under the review of these

departmental heads.

CEO ( CHIEF EXECUTIVE OFFICER)

FINANCE MANAGER

HR MANAGER

IMPORT & EXPORT MANAGER

MARKETING MANAGER

IT MANAGER

ADMIN MANAGER

ACCOUNTS MANAGER

Pak Elektron Limited (PEL) is the pioneer manufacturer of

electrical goods in Pakistan. It was established in 1956 in

technical collaboration with AEG ofGermany and the Malik

family. In October 1978, the company was bought by

the Saigol Group of Companies.

PEL is a Private limited company in which the transfer of

shares is limited to members only and general public can

not be invited to subscribe the shares. And also the

government does not interfere the working of the system.

Below mentioned 11 Departments working in PEL

Finance Department

Marketing Department

Corporate Sale Department

Distribution & credit Control Dept

HR Department

Procurement

Production

Import & Export Dept

IT Department

Admin Department

Accounts Department

The style of management in PEL is consultative type.

Employees are allowed to give suggestions but the final

decision making is by the management.

Motivation through rewards is practiced but in some cases

punishments by the management is also practiced.

Control is Primarily exercised by top management with

some sharing of responsibility at middle and lower level.

Planning Defining goals, establishing strategies to achieve goals,

developing plans to integrate and coordinate activities.

Organizing Team formation of each dept with the help of team leader

Arranging and structuring work to accomplish

organizational goals

Leading Proper vision and direction of team leader

Working with and through people to accomplish goals.

Controlling Monitoring, comparing, and correcting work

Interpersonal RolesInternational & local experienced employees

Informational RolesVast Experience of relevant fields

Decisional RolesPositive and timely decision

Technical skills Every manager have a Knowledge and proficiency in a

specific field

Human skills Every manager have a ability to work well with other

people

Conceptual skills Every manager have a ability to think creatively,

analyzing complex situations, understanding issues

and solving problems concerning the organization

Muhammad SajjadBSME-01113138

Human resource management (HRM, or simply HR) is a

function in organizations designed to maximize employee

performance in service of their employer’s strategic

objectives.

HR is primarily concerned with how people are managed

within organizations, focusing on policies and systems. HR

departments and units in organizations are typically

responsible for a number of activities, including

employee recruitment, training and

development, performance appraisal, and rewarding .

Organizational behavior studies the human behavior and

helps the managers to understand the human’s behavior in

different situation .Therefore we can say that organizational

behavior has the strong link with the

“Human Resource Management”.

As a Chinese proverb suggests,

“If you wish to grow something for a season, grow mangoes. If

you wish to grow something for a year grow rice. But, if you

wish to grow something for a life time grow man power.”

HR here is divided into the following major categories

Permanent Employees

Outsourced Employees (1500 plus)

Employees in HR Department ( 8 )

Recruitment

Selection

Training and development

Performance management

Labor and employee relation

Job Analysis

Job design

Pay structure

Compensation

Product Layout: Product layout is used in PEL for production system. In

manufacturing engineering, a product layout refers to a

production system where the work stations and equipment

are located along the line of production, as with assembly

lines.

Usually, work units are moved along a line (not necessarily

a geometric line, but a set of interconnected work stations)

by a conveyor. Work is done in small amounts at each of the

work stations on the line. To use the product layout, the

total work to be performed must be dividable into

small tasks that can be assigned to each of the

workstations.

Because the work stations each do small amounts of work,

the stations utilize specific techniques and equipment

tailored to the individual job they are assigned. This can

lead to a higher rate of production.

Mainly there are two types of product Layouts.

1) Straight line Layout

2) U-type Layout

o In PEL, mostly workstations have a U-type Layout.

Hafiz Sarmad

BSME-01113100

Material handling Equipment is equipment that relate to

the movement, storage, control and protection of

materials, goods and products throughout the process

of manufacturing, distribution, consumption and

disposal.

The methods of material handling used in PEL are

following :

1) Lifts

2) Roller Conveyers

3) Trucks and Trolleys

Lifts are used for moving men and unit loads in

vertical direction.

For heavy unit loads where unit loads are to be moved

over longer distances powered roller conveyors are

used. The rollers are driven at uniform speed by a

power drive. The friction of the roller pushes the load

forward towards destination.

Production centers with product layout use a large

variety of manuals and power driven trucks and

trolleys. The design of these devices depends on the

type and quantity of materials or parts handled.

Pak Elektron Ltd follows Mass Production system. Mass

production term is widely used to describle large scale

production.

It is not simply producing large quantities in flow production.

Infact mass production may even apply to manufacture under

job and batch production also. The large volume in mass

production results in reduced unit cost of production.