storytelling for citizen leaders and nonprofit organizations

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Social Media for Citizen Leaders

1.  Value of storytelling 2.  Visuals 3.  Video 4.  Calls to action 5.  Growing community

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Social Media for Citizen Leaders

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Our stories connect us to our past, present and future.  

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Stories connect us to each other, passing on lessons and

revealing common ground.  

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Stories are the threads that weave together the

tapestries of our lives.  

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Today, we are an ultra-connected society in ways we never

dreamed possible.  

It’s Social AND Mobile  

Provide shareable assets

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Share outcomes as stories  

Connect emotionally  

Pass the story along  

2012 Social Network Benchmark Report  

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Nonprofits are using social networks to… 1. Expand their base 2. Engage members 3. Grow fundraising

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

1. Share Visuals  

Owned.  

Large (800x800).  

Compelling.  

Shareable.  

Why visuals are so important…  

This…  

This…  

Or This…  

Eye- catching images  

Faces of human beings

Share real- time moments

Take them behind the scenes

Visuals: Facebook Page  

Cover image Profile image

Visuals: Facebook Page  

Posts with images

Visuals: Facebook Page  

Upload multiple images as a photo album

Visuals: Twitter  

Visuals: LinkedIn  

2. Share Video  

Owned.  

Short (1-3 min).  

Compelling.  

Shareable.  

Video: Facebook Page  

Video posted via a link.   Video uploaded.  

Video: Twitter  Video appears as a link with a

view media button  

Unless you use Twitter’s video app Vine…  

Video: Twitter  Vine videos appear as inline images/players.  

Video: LinkedIn  Use a link to pull a video image into your post.  

3. Calls to Action  

Clear.  

Succinct.  

Easy.  

Repeated.  

Why being clear is so important…  

Tell us more…  

What does it mean?  

Clear storytelling  

Clear storytelling  

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Choose your words thoughtfully. Be

concise and clear.

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Every story you tell Opens a door to an action.

Include links to continue the momentum.  

4. Grow your community  

Who are you trying to reach and what are you trying to

get them to do?  

Thank them  

Recognize them  

Include them

Show them  

How will you measure and determine success?  

1. Start with your goals

o  Build your brand o  Increase awareness o  Inform, educate, inspire o  Attract attention o  Amplify messages o  Stimulate actions

2. Gather your community

o  People you know o  People they know o  Interested in the issues o  The right age and place o  The right time

3. Map out your process

o  Who is responsible? o  What tools will you use? o  How often can you engage? o  What should you automate? o  What will you say /show? o  What assets can you share?

! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!

Social media isn’t about technology. It’s about people. - @alizasherman

Get this and other presentations from Aliza Sherman at

www.slideshare.net/alizasherman  

o aliza@mediaegg.com  o @alizasherman  o alizasherman.com  

Aliza Sherman

Bonus!  

Social Media Frequency

Facebook!

Twitter!

Tumblr!

YouTube!Google+  Pinterest!

Instagram!

Blog!

Daily  (or  more)  Several  8mes  a  day  (or  more)  

Weekly  (or  more)  

LinkedIn  

Frequency  and  engagement  get  more  a?en8on.  

Social Media Time

Facebook! Twitter! Tumblr!YouTube! Flickr!Google+   Pinterest! Instagram!Blog!

Pos8ng  Growing  

Listening  Sharing  

Engaging  

15  min    15  min+  

30  min  30  min  

30  min+  

High  Priority  Daily  Ac8vi8es